We all know quality data is a critical part of campaign insight, targeting and measurement. But what does good ‘quality’ data look like, and what hygiene factors should you prioritise?

In this Demystifying Data Breakfast Club, our panel of experts delved deep into the world of data, unravelling the secrets to harnessing its potential for effective marketing. We explored how you can transform your campaign outcomes and drive success through the strategic use of data.

If you missed it, don’t worry – you can revisit the exclusive content and share it with your peers by navigating between the icons below.

Please find a selection of great assets from The Breakfast Club below – including Sky Media’s nickable charts packed full of useful slides. Just click on the image to download:

For more information on The Breakfast Club and other great opportunities from Sky Media please speak to your sales representative or else contact us at skymedia@sky.uk. You can also see some of the great brands we’ve worked with by clicking on our Success Stories section of the main website.

If you haven’t already signed up…

Your Sky Media Contacts

Independent agencies

Rob Tierney

Julie Bourne

Group M agencies

Deborah Robinson

Claude Merdjan

Chloe Breckon

Omnicom, Unilever, P&G, Initiative, UM

Mariana Godhuti

Dentsu, Publicis, Havas, All Response Media, Spark Foundry

Neil Kent

Richard Speake

Grant Brooker

Our Sites

Please click on any of the sites below to open the link in a new window

x
Check out the latest news from Sky Media here
Please fill out the form to access the Breakfast Club replay Would you like to be amongst the first to hear about these events, bag some cool loyalty perks and receive useful tools and insightful industry trends to chew on? If that sounds like your cuppa, then please fill in the form below to opt in to receive a semi-regular delivery of “food for thought” straight to your inbox.

    First Name: *

    Surname: *

    Job Title: *

    Company: *