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A 7-year-long partnership
Working together with Sky Sports News HQ

Paul Connell, Brand Manager, Sure Men, Unilever
Both Sure Men and Sky Sports News play a key role in men’s daily routines and work hard to understand men’s passion points and needs.
The Sky Sports News deal has enabled us to have a 365 days a year presence in front of our consumers, a high frequency which has allowed a series of extreme physical challenges, putting Sure Men’s promise of protection to the test. The result – increases in awareness, relevance, conviction, belief in Sure’s performance and more.
The Sky Sports News deal has enabled us to have a 365 days a year presence in front of our consumers, a high frequency which has allowed a series of extreme physical challenges, putting Sure Men’s promise of protection to the test. The result – increases in awareness, relevance, conviction, belief in Sure’s performance and more.


Paul Connell, Brand Manager, Sure Men, Unilever
Both Sure Men and Sky Sports News play a key role in men’s daily routines and work hard to understand men’s passion points and needs.
The Sky Sports News deal has enabled us to have a 365 days a year presence in front of our consumers, a high frequency which has allowed a series of extreme physical challenges, putting Sure Men’s promise of protection to the test. The result – increases in awareness, relevance, conviction, belief in Sure’s performance and more.
The Sky Sports News deal has enabled us to have a 365 days a year presence in front of our consumers, a high frequency which has allowed a series of extreme physical challenges, putting Sure Men’s promise of protection to the test. The result – increases in awareness, relevance, conviction, belief in Sure’s performance and more.
