Short Form Video
Short Form Video
Videos should be sent as 16:9 and ClearCast copy approval is not compulsory. The maximum video length is 30 secs, anything over this can only run on YouTube with a maximum of 60 secs.
We also accept assets being sent in over as:
- .MP4
- .MXF
- .MOV
- YouTube Links (YT lines only)
In addition to this we accept most VAST and VPAID tags made to IAB standards:
VAST: http://www.iabuk.net/resources/standards-and-guidelines/vast-20
VPAID: (O&O only): http://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/
We support the ‘Coalition for Better Ads’ initiative to create a better user experience on desktop and mobile web. As such, all our ad formats and creative specifications fall within and must adhere to the Better Ads Standards as defined here.