Audi, a leader in premium electric vehicles, announces that the brand will be the new sponsor of Sky Documentaries from July.
The sponsorship, planned and brokered between Omnicom Media Group’s PHD and Sky Media, will see Audi’s electrifying e-tron idents across a range of engaging, immersive and exclusive documentary programming, including the below upcoming titles;
The Princess (a documentary celebrating the life of Princess Diana on the 25th anniversary of her death)
One Shot: The Football Factory (a programme focusing on footballers who dream of playing in the Premier League)
Kingdom of Dreams (a fashion documentary which will showcase the world of fashion across three decades)
The channel is dedicated to world-class documentaries from award-winning film makers that explore a broad range of topics. The Audi sponsorship covers new and exclusive factual releases and an extensive library of documentary content with the campaign planned to go live across multiple platforms.
Tony Moore, Head of Marketing, Audi UK says: “We’re extremely excited about our new partnership with Sky Documentaries, the home for immersive quality content.
The fascinating story-telling relates closely to our own progressive range of Audi e-tron fully-electric models which are redefining the future of premium mobility. We’re looking forward to celebrating these electrifying and innovative moments through this partnership.”
Nicola Dhanjal, Business Director, PHD, said “Working on a brand as prestigious and forward-thinking as Audi is always exciting in media. Sky Documentaries is the perfect, like minded partner who will enable us to deliver a platform where Audi can showcase their innovation and quality via credible premium programming.”
Sarah Jones, Director of Planning at Sky Media, said “The Audi brand is a perfect match for Sky Documentaries’ premium, award winning shows. We’re delighted to build an even stronger relationship with Audi through this long term partnership and really excited to see the impact that it has on Audi’s business.”
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