Eurocamp is teaming up with kids TV giant, Nick Jr. – part of Paramount’s global portfolio of entertainment brands – for a new partnership. The holiday specialist has just announced its new sponsorship deal with channels Nick Jr. Too and Nick Jr. Peppa.
The deal, which was planned and negotiated with Sky Media as the exclusive ad sales house for Paramount, will see Eurocamp sponsor the morning period across both channels until August 2022. This is the latest in what has been a long relationship for the two brands – as trusted family favourites the duo enjoyed working together for the first time back in 2013.
Now, viewers will be able to see a series of Eurocamp idents created specifically for Nick Jr during morning programming this Spring and Summer. These will showcase Eurocamp’s toddler-friendly range of accommodation, parcs and activities in some of Europe’s most sought after locations.
With travel restrictions being lifted, the operator is keen to welcome families back to the holidays they’ve missed. Speaking about the partnership, Eurocamp’s Marketing Director, Chris Hilton, says: “We’re really excited to be working with Nick Jr again. Our relationship with the channel goes back nearly a decade and it feels like now is the perfect time to work together again.
“It’s been a tough couple of years for everyone involved in the travel sector, and for us, media spend has naturally had to take a backseat. We’re delighted to be investing again and pleased to be back on TV showing pre-school families all that we have to offer.”
Mark Swift, SVP International Ad Sales, Paramount, said, “We are delighted to renew our partnership with Eurocamp – their sponsorship of our market-leading pre-school channels provides an unrivalled opportunity to reach parents with their offer of toddler-friendly holidays. Our package with Eurocamp is just one example of the range of flexible advertising options available around Paramount’s portfolio of entertainment brands.”
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