Funkin Cocktails partners with Sky Media to engage with cocktail enthusiasts after lockdown
Cocktail Mixer producer teams up with Omnicom Media Group’s PHD Manchester and Sky Media to entice UK audiences to enjoy quality cocktail experiences and create their perfection consumption moments.
Funkin Cocktails has launched a nationwide awareness campaign to promote its latest range of ready-to-drink, nitrogen-infused cocktails in response to the changing way people across the UK are socialising and consuming alcohol. Using consumer data insights, Funkin Cocktails will connect with cocktail enthusiast to share their high-quality cocktails, which can be enjoyed everywhere – at home or with friends.
The “Best Served Everywhere” campaign in partnership with Sky Media, which was brokered and planned by PHD Manchester, will run until the end of August with creative to be contextually aligned to Sky’s premium video content across TV, VoD and YouTube.
“We are delighted to partner with Sky Media and PHD Manchester on our latest campaign and have worked tirelessly to ensure our nitro-infused cocktails provide the best taste and overall drinking experience compared with anything else on the market,” said Ben Anderson, Marketing Director at Funkin Cocktails. “With us all adjusting to a new way of socialising due to Covid-19 restrictions, we want to make sure people know our high-quality cocktails which can be enjoyed everywhere.”
The individual cocktail flavours will each be aligned to Sky’s contextual content that is linked to the cocktails perfect consumption moments. For example, FUNKIN Nitro Passion Fruit Martini – best served with entertaining dramas, FUNKIN Nitro Espresso Martini – best served with action-filled dramas and FUNKIN Nitro Pina Colada – best served with great comedy.
Rob Fullerton-Batten, Business Director at PHD Manchester, said: “This campaign is a great example of our consumer Rhythms planning in action – after understanding the audience’s purchase planning habits and characterising consumption moods, we have been able to align the distinctive Funkin flavours with hand-picked, premium programming to raise awareness and build familiarity.”
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