Online car marketplace heycar is placing sports fans in the driving seat of its latest marketing efforts – with three new broadcast sponsorships.
Brokered by PHD, the three new deals will see heycar become the co-sponsor of Sky Sports coverage of the PGA Tour & WGCs and European Tour plus solus sponsor of the 2-5pm Sky Sports News, allowing the brand to reinforce its ‘feel good’ positioning amongst millions of viewers.
The activity follows on from heycar’s successful season as the official broadcast sponsor of The Emirates FA Cup on BT Sport.
And it will help them continue to target their key car-buying demographic audiences.
Tracy Woods, Chief Marketing Officer at heycar, comments: “As a nation, nothing unites us like our collective passion for sport. It has provided a vital respite during the challenges we’ve all faced over the past twelve months. And this summer is set to bring a wealth of events including the European and PGA/WGC Golf Tours, not to mention the European Championships and The Olympics. At heycar we are delighted to have reached so many passionate football fans through our sponsorship of Emirates FA Cup coverage on BT Sport. But now we want to drive our brand awareness even further during the next six months and reach more of our core target audience. Partnering with an iconic broadcaster in Sky Sports News at the same time as the renowned European and PGA/WGC Golf Tours allows us to do just that.”
Sarah Jones, Director of Planning at Sky Media, said “This is the third time that Sky Media will be partnering with heycar and we’re delighted to have them back on board. This partnership with Sky Sports’ coverage of the Golf and Sky Sports News is the perfect way for heycar to reach a new and incredibly passionate golf audience, raising the bar once again and reinforcing their feel-good online car marketplace positioning.”
The three sponsorship deals will see heycar’s feel good marketing theme carried forward through idents across linear, TV Video-On-Demand and Sky Go.
The activity for the two golf tours is live from 22nd April and will run until the end of the year. The sponsorship with Sky Sports News begins in July and will see heycar sponsor its weekday afternoon output until the end of the year.
To find out more about heycar, visit heycar.co.uk.
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