dentsu UK&I’s iProspect has secured an exclusive cross-platform partnership between Interactive Investor (ii) and Sky Media in the UK, representing the retail investment platform’s first foray into TV sponsorship.
Launching today, the one-year partnership will see Interactive Investor feature around the Financial Report on Sky News which airs four times a day on weekdays during stock market trading hours between 9am and 5pm. The regular report brings viewers key share index and market movements including major currency markets and exchange rates.
For the first time ever, the sponsorship package extends onto Sky News’ popular social channels, including The Ian King Show. It also comprises a contextual digital presence on the Business section of Skynews.com and the Sky News mobile app as well as live simulcast of the financial report on Sky Go.
Interactive Investor is headquartered in Manchester and the new partnership is the result of collaboration from teams also in Manchester at iProspect and The Story Lab, dentsu’s partnership content arm, together with Sky Media. Recipe are responsible for the creative.
Zoe Lawrie, Head of Brand and Creative said: “We’re thrilled to be able to kick off a new partnership with Sky Media. The Financial Report sponsorship on Sky News is an incredible match for our target audience’s interests and will ensure we get regular and relevant brand cut-through in a crowded broadcast market.”
Heidi Kenyon-Smith, Client MD, iProspect said: “We’re really proud of the work we’re doing for Interactive Investor from Manchester. This exciting new cross-platform sponsorship of Sky News’ Financial Report delivers an important next step on ii’s brand building journey, providing the perfect environment to reach a significant and financially minded audience throughout the year. It’s a fantastic example of how we are collaborating with dentsu colleagues at The Story Lab to create effective solutions for our clients.”
Sarah Jones, Director of Planning, Sky Media said: “We’re delighted to have agreed this long-term deal with Interactive Investor as the exclusive cross-platform sponsor of the Sky News Financial Report. It’s great to be working with dentsu and iProspect on the brand’s first foray into sponsorship, and we look forward to watching the partnership develop across 2022 and hopefully beyond.”
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