Food delivery platform Just Eat has announced new half time sponsorship bumpers as part of its ongoing sponsorship of the Premier League and UEFA Europa League games airing on BT Sport for the remainder of the 2020/21 season.
Just Eat has offered a host of famous football faces and BT Sport pundits the opportunity to try their hand at delivering food orders in a set of tongue in cheek TV idents- including former England internationals Peter Crouch, Joe Cole, Karen Carney, Jermaine Jenas, and Joleon Lescott alongside BT Sport hosts Jake Humphrey and Lynsey Hipgrave. The ex-England favourites were also joined by football hardmen Chris Sutton and Martin Keown whilst former Leicester City player Robbie Savage will also be joining the mix.
The collective of British footballing talent can be seen training for their new roles as Just Eat delivery drivers as they attempt to get to grips with making deliveries, resulting in a hilarious set of mishaps, suggesting they might be better off sticking to their day job and leaving it to the real delivery experts.
Andrew Kenny, UK Managing Director at Just Eat said; “Just Eat’s sponsorship of the Premier League and UEFA Europa League on BT Sport this season gives us the chance to deliver excitement to football fans across the UK, as well as delivering a bit of fun by giving the BT Sport team a taste of what it really takes for the perfect delivery. We know that football and food go hand-in-hand and we are thrilled to be able to connect these passions once again.”
Jeremy Rosenberg, Account Director, Advertising Partnerships BT Sport said; “We are delighted that through our work with Sky Media, Just Eat has extended its broadcast sponsorship for Season 20/21, across BT Sport coverage of the Premier League and UEFA Europa League and in addition awarding BT Creative the opportunity to produce the bumpers featuring our BT Sport team.”
Football fans will be able to catch the first Just Eat sponsorship bumpers on Thursday 3rd December on BT Sport’s UEFA Europa League coverage.
The sponsorship was brokered by Sky Media and bumpers were created by the BT Creative team.
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