Original Cottages, the national holiday cottage company with a local touch is launching its first TV campaign by sponsoring Great British Stories, a curated sponsorship package across both new and existing much-loved programming on Channel 5.
The sponsorship, planned and negotiated by Omnicom Media Group’s PHD Manchester with Sky Media as the exclusive ad sales house for ViacomCBS, will focus on celebrating the many positive stories and aspects of Great Britain.
Sonia Holman, Marketing Director at Original Cottages said, “We are delighted that our first-ever TV sponsorship focuses on celebrating all that is great about the UK – a true passion for Original Cottages. This sponsorship not only introduces our brand and local expertise to a bigger audience than ever before, but our partners at PHD and Channel 5 have delivered a partnership that lives and breathes the Original Cottages spirit.”
Gemma Bainton, AV Account Director at PHD Manchester, said “Channel 5 has an impressive breadth of content, and they have captured the zeitgeist with programming which celebrates all things Great British is in abundance – from Our Great Yorkshire Life to Susan Calman’s Big Antique Hunt. We are excited for Original Cottages to partner on a campaign with excellent reach and great brand context.”
Sarah Jones, Director of Planning at Sky Media, said “We’re delighted to bring Original Cottages to TV for the first time with one of the UK’s largest and most-loved channels. Home-grown and feel-good programming on Channel 5 is the perfect fit for Original Cottages to build their brand and make the most of the staycation boom.”
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