Prestige Flowers is to sponsor an extensive selection of true-life programming and Christmas Movies on Channel 5, it was announced today.
The flower brand’s sponsorship of “Extraordinary Stories” content will run on Channel 5 and My5 across a wide variety programming that celebrate true stories from the UK and beyond, including: Jay Blades: No Place Like Home; Our Great Yorkshire Life and 22 Kids and Counting.
The broadcast sponsorship, brokered by Sky Media, will run across Channel 5 and My5 in a series of 5” and 10” idents beginning in July for Extraordinary Stories and Christmas Movies from November.
Recipe Media was responsible for the planning and buying of the TV sponsorship campaign across the Paramount-owned terrestrial network, a first for Prestige Flowers. Recipe Media is part of Recipe, an independent integrated agency.
The series of idents, titled ‘Delivering unexpected moments’, were created by Recipe, focusing on the human emotions that are evoked when receiving a bouquet of flowers. The ambition is to look beyond the bouquets and glimpse into personal stories and meanings behind sending and receiving flowers and watching an extraordinary story on Channel 5. Each ident opens on the close-up of someone as they react to receiving a Prestige Flowers bouquet.
Peter Dale, VP, Ad Sales and Commercial Development, Paramount, UK, said: “I’m delighted that Prestige Flowers has chosen to partner with Channel 5, sponsoring a breadth of content that celebrate incredible stories of interesting characters and amazing real lives, as well as what promises to be a stellar line-up of Christmas Movies. The partnership is the latest exciting example that demonstrates what Paramount UK can offer advertisers in terms of reaching an engaged British audience at scale, across our channel portfolio.”
Rebecca Poole, Advertising Manager, Prestige Flowers, said: “We are thrilled to partner with Channel 5 for our latest TV campaign. Extraordinary Stories has the perfect synergy to the sentiment of sending flowers, tapping into the notion of how receiving a surprise bouquet of beautiful flowers makes us feel. Not only that but shining a light on extraordinary stories and celebrating with flowers that leave a lasting impression.”
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