Prestige Flowers renews sponsorship with Channel 5 in seven-figure deal
Sky Media announces that Prestige Flowers has renewed its sponsorship of Channel 5, following the success of its 2022 campaign. The seven-figure deal includes a 12-month sponsorship of Extraordinary Stories, running from April 2023 to April 2024, and a two-month sponsorship of Christmas Movies, running from November to December 2023.
Since Prestige Flowers first aired as a Channel 5 sponsor in July 2022, the brand has reached 61% of all adults in the UK (31.5 million). Popular programming that helped achieve this reach included 22 Kids and Counting, Inside the Tower of London, and Secrets of the Royal Palaces.
The renewal deal was brokered by media agency, Recipe; the same creative minds behind the 10” sponsorship idents which will run across linear and VOD. These idents showcase the range of human emotions which are evoked when receiving the gift of flowers.
The renewal of this sponsorship will cement Prestige Flowers’ affiliation with the astonishing people and emotional backstories at the centre of Channel 5’s Extraordinary Stories content. It will also align the joyous sentiment of sending flowers with the uplifting festive films throughout the Christmas Movies portion of the campaign.
Philip Crowther Business Director of Prestige Flowers has said “We are delighted to have extended our Extraordinary Stories deal with Channel 5 that is ‘Delivering Unexpected Moments. This 7-figure 1 year extension of the hugely successful Channel 5 campaign for Extraordinary Stories, developed in collaboration with Recipe, will continue to the build the mass coverage we need and showcase the emotional impact of sending and receiving flowers beyond the bouquets themselves. Our continued partnership with Channel 5 is a significant milestone for us, and we’re excited to bring unexpected moments of joy to a wider audience.”
Peter Dale, VP Adsales & Commercial Development, Paramount UK has said “We’re thrilled to renew our partnership with Prestige Flowers across Channel 5 throughout 2023 and beyond. Their continued support demonstrates our shared commitment of celebrating significant moments in everyday lives, that resonate with our audience”.
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