In its first UK TV Sponsorship, SimpliSafe have agreed a long-term exclusive deal to align with the most chilling and exhilarating crime content Sky has to offer. SimpliSafe becomes the first channel sponsor of Sky Crime with the partnership spanning AMC Networks’ CBS Justice and A+E Networks UK’s Crime + Investigation channel, in the deal which was brokered by Sky Media and Carat UK.
Founded in the US in 2006, SimpliSafe are looking to build on a successful first year of business in the UK and create further awareness of its offering within the UK DIY and professionally monitored home security market. With the rise in British viewers watching real life crime, this sponsorship with Sky Media is a safe space for them to do so.
The sponsorship will run from the 7th September until early January 2021, with the linear TV and VoD aspects of this campaign continuing to run until the end of March 2021. The deal will also see SimpliSafe having access to Sky Media’s Performance Solutions capability, which has already had noticeable effects in the optimisation of its TV campaign presence. SimpliSafe will also be using Sky’s new Direct Web Attribution technology in order to understand the impact the TV exposure is having on driving interest to their website.
Andrew Thompson, UK Head of Marketing at SimpliSafe said: “Sky are a great partner for SimpliSafe, to help us build on our first successful year in the UK and to promote the concept of DIY Home Security. Not only have Sky been able to offer key contextual environments for us to align with, they also offer a performance trading approach that allows us to understand what is working and to make sure we are reaching the right people at the right time. Sky really worked with both ourselves and our media agency Carat to shape the right TV plan for us after a successful trial in the summer, and we are looking forward to seeing how this will evolve over the next few months”.
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