Sky Sports Golf and adidas strike new six figure deal
adidas becomes the official apparel partner for Sky Sports Golf Coverage
The multi-year partnership, which was brokered directly by Sky Media, spans product placement, media and licensing.
Today, adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the world of golf. The partnership will be launched during The 152nd Open at Royal Troon, where adidas apparel will be worn by all Sky Sports talent during live coverage of the championship. The collaboration of two influential brands also includes media spend to promote the partnership via contextual placement across linear and digital platforms.
The partnership announcement will launch during the week of The Open, across both linear and digital platforms with co-branded 30” spots within build up and live coverage, plus a Sky Sports HPTO on the opening day of the tournament along with digital display and video throughout the week across skysports.com.
As part of the deal, adidas will supply apparel, footwear and accessories which will be worn by Sky Sports Golf presenters, commentators and crew during live broadcasts and at all Sky Sports’ event. On top of this, the partnership also paved the way for a competition which offered viewers the chance to win a ‘money can’t buy’ experience at the AIG Women’s Open with Sky VIP.
The two brands come together as leaders within the sports industry who have a shared ambition to elevate the golf experience for fans and athletes alike. Both Sky Sports and adidas are committed to showcasing dynamic content, using cutting-edge technology, and performance-driven insights to introduce new products and coverage that shape the future of the sport.
Karin Seymour, Director of Client and Marketing at Sky Media shares: “Both adidas and Sky Sports are key players in the world of golf and are truly passionate about making the sport engaging and accessible. This is why I am excited about a multi-year partnership that will allow us to connect in a deeper and more engaging way with our passionate and growing audience.”
Director of Golf for Sky Sports, Jason Wessley said: “It’s fantastic to collaborate with adidas, a brand leading the way in golf innovation and partnerships in recent years. We have a great opportunity to connect and relate to a younger audience, and all of us at Sky Sports Golf look forward to building our partnership with adidas over the coming years.”
Andrew Law, General Manager at adidas – EMEA said: “We are incredibly excited about our new partnership with Sky Sports Golf. This partnership will further elevate our position as a sports brand in golf, reaching not only a wider golf audience, but all sports fans that follow along the vast Sky Sports network.”
“The opportunity to drive further awareness in women’s golf is particularly thrilling, as our current partnerships with the Ladies European Tour and the AIG Women’s Open are perfectly complemented with this new agreement. Our shared efforts with Sky to make a meaningful impact at grassroots level in golf, while encouraging more people to play the sport and give aspiring athletes the opportunity to achieve their dreams, is something we are looking forward to seeing become a reality.”
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