The Activities Report is a new sponsorship opportunity brought to you by Channel 5. Providing details of the weather affecting popular outdoor activity destinations across the UK, this property provides daily exposure for brands keen to engage those interested in getting out and about.
About The Content
Produced by the Met Office, the Activities Report will run alongside the weather report starting from February.
The report is focused on outdoor activities in the UK and how the weather will affect them. The report will highlight popular locations around the country including beaches and national parks.
This is an attractive property for a brand looking to target a large, diverse audience and across 11 months.
Key Benefits
Always on: Sponsorship of the Activities Report guarantees a daily presence on one of the UK’s most popular TV channels (C5 reaches 55% adults each month)
Contextually relevant: Reinforce messaging and drive awareness through sponsorship with an audience that is eager to get out and about
Trustworthy environment: The report will be presented by Met office presenters, ensuring it’s noteworthy and informative for viewers
Scheduling & Accreditation
Approximately 17 reports per week
• Mon – Fri: 3 x reports per day
• Sat – Sun: 1 x report per day
2 x 5” sponsorship idents per report
Scheduling subject to change
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