Sky Sports, the home of cricket, will provide fans with the unmissable Big Bash League (BBL) in 2025, broadcasting exclusively live from Australia. This unique cross-platform sponsorship opportunity allows a brand to reach out to a wider & more casual cricket audience, whilst still engaging with a core ABC1 Men cricket loving demographic.
The sponsorship opportunity also offers a brand the chance to build a positive association with one of the largest franchise tournaments in world cricket.
Big Bash League – The Content
This year’s Big Bash League will take place between December 15th 2024 to January 27th 2025. With over 40 live fixtures in 6 different cities, the Big Bash delivers hotly contested local derbies. Following a typical league format in the group stage, the top four teams will splinter into a playoff tournament, featuring a qualifier, knockout & challenger fixture, culminating with the grand final.
This winter, Sky Sports Cricket’s coverage of the Big Bash will be the only place to catch Australian superstars such as Steve Smith, Glen Maxwell & Marnus Labuschagne, as well as overseas internationals like Ollie Pope, Ben Duckett & Chris Jordan.
Scheduling
There are due to be an estimated 44 fixtures live on Sky Sports throughout the duration of the tournament.
League matches: 15th December 2024 to 19th January 2025
Qualifier: 21st January
Knockout : 22nd January
Challenger: 24th January
Final: 27th January
Accreditation
The sponsor(s) will receive the following accreditation across each programme:
Live Matches: An average of 2 x 15s and 20 x 5s credits
Highlights: An average of 2 x 15s and 6 x 5s credits per hour show
Sky Sports Social
Highlights from BBL matches will be posted onto the Sky Sports YouTube, Facebook and Instagram channels, reaching a highly engaged audience. With 84% of our audience between 18-44 years of age, our coverage is perfectly placed to satisfy our audiences desire for live-action, highlights and news coverage.
Sky Sports Digital
SkySports.com is the highest reach and most visited commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi-media and interactive experience showcasing the latest breaking news, videos, features, polls and chat. The sponsor of BBL 2024/2025 will receive placements on SkySports.com throughout the duration of the tournament.
For more detail on the opportunity, please download the attached document.
Summer of Sport 2024
