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Challenge Full Channel Sponsorship 2025 - Revive & Restore on Sky HISTORY and BLAZE
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- Out of this World on BLAZE
- Comedy Central Xtra Primetime with Weekend Films on Comedy Central
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The Opportunity
Align with our two channels that desire to make households happier everyday and everywhere – Comedy Central and its right-hand, Comedy
Central Extra! A brand has the chance to sponsor peak hours on CC Extra (1700-2400) and weekend films on CC for 12 months. Idents will be centred around our hilarious content, ensuring consistent presence amongst much-loved shows and a broad audience.
About the Content
With a mix of UK commissions and US hits, example titles on Comedy Central Extra include:
- Home-Grown Titles: Guessable, Rhod Gilbert’s Growing Pains
- Straight from the States: Impractical Jokers, The Middle, Friends, My Wife & Kids, South Park
- World-Class Stand-up: Lee Evans, Michael McIntyre, Ricky Gervais, Kevin Hart
Comedy Central films range from Hollywood blockbusters to much-loved classics. Recent weekend movies include Legally Blonde, Bride Wars, Father of the Bride and Magic Mike.
Key Benefits
- Targeting a broad audience – predicted to reach 8.8m Adults and 4.9m affluent adults
- Consistency – daily presence across 12 months will reinforce brand re-call/recognition
- Peak Presence – highly desired primetime and weekend hours across two popular channels
Scheduling & Accreditation
Comedy Central Extra Primetime
- 2 x 10” & 4 x 5” idents per hour on CC and CCX
- 17:00-24:00 hours daily (Monday-Sunday)
C0medy Central Weekend Films
- Approx. 8 x 10” idents per film
- Pre 6pm films on weekends
- Approx. 2 films per weekend
Contact Details
Emma Hunt | Paramount Controller
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