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Sponsorship of Challenge

The opportunity to sponsor the home of your favourite game shows.

Who wants to be a millionaire, Challenge, Season 01, Sky Tv,

The Partnership Opportunity

Exclusively align your brand with the home of ultimate game show entertainment. Available on both Sky and Freeview, the Challenge sponsorship will allow a brand to reach 12m adults across 12 months.

The Best & Most Loved in Game Show Entertainment

Challenge offers beloved cult shows, world famous quiz formats and innovative new gameshows with the most fun and entertaining competitive shows in one place. From the likes of Chase and pointless, as well as the renowned family fortune game show…Challenge brings unlimited entertainment for you and the family to enjoy.

Challenge Fans

People who watch Challenge are evenly split between women (52.4%) and men (47.6%). They consider themselves to be home orientated (i143), family first (i161) and generally outgoing (i139). Challenge viewers are bargain hunters (i221) who say they are very ad impressionable (i212) but also influenced by experts (i150) and other consumers (i151).

Contact Details

Corinne Gurr | Activation Manager

corinne.gurr@sky.uk | 0207 032 4940