The channels line-up showcases both UK originals and international hits, providing a nostalgic experience for long-time viewers while introducing new audiences to timeless formats. Challenge’s engaging content, often filled with high stakes drama, quirky hosts, and memorable catchphrases, makes it a go-to destination for anyone who loves the thrill of competition and the fun of testing their knowledge.
As a ‘free to air’ channel challenge offers a wide viewership to potential sponsors, attracting large audiences with a dedicated fanbase. By sponsoring Challenge, a brand aligns itself with excitement, innovation, and relevance, connecting with content that embodies these qualities and targeting a loyal audience.
In addition to returning classics, Challenge is expanding its lineup in 2025 with a fresh selection of feel-good game shows, including Bob’s Full House, The Bidding Room, and Bruce’s Generation Game. All of these will debut alongside the ultimate fan favourite, The Chase, which returns for its 14th season
The Talent
Challenge’s appeal is enhanced by its wide range of talented game show hosts. From Bradley Walsh, who presents the channel’s most popular show The Chase, to Chris Tarrant, the original host of Who Wants to Be a Millionaire and Vernon Kay, having hosted All Star Family Fortunes for nearly a decade. The roster of hosts is impressive, offering a dynamic mix of personalities that resonate with audiences and keep viewers engaged.
Audience Insights
Viewers are ad impressionable (i179), family first (i109), home orientated (i114), outgoing (i112) and always on the go (i106)
Female skewed audience (i106), majority of viewers within the 35-44 age bracket (i113) and tend to be renting a property (i138) vs buying a house outright
Viewers commonly use the internet to research products and services (i159), with both online advertisements (i115) and TV ads (i195) playing a role in their purchasing decisions
The Opportunity
Your 10” ident will play out at the start of every Programme, capturing the audience then they are most engaged. Additionally, a 5” ident will play at the beginning and end of each ad break, as well as at the end of every Programme. This ensures your brand is seamlessly integrated with the channel’s dynamic, fun, and captivating entertainment throughout the whole day!
Linear: 1,334 30” equiv Adult TVR’s, with a predicted reach of 11,888 – 23% of this overall demographic.
VOD: Additional Value
Extension opportunity for the sponsorship to expend its reach with Sky AdVance. Sky norms show AdVance’s highly targeted nature and delivers positive brand uplift such as +27% increase in advertising recall, +25% increase in spontaneous brand awareness and +5% increase in purchase consideration.
Sky AdVance: 3.5m impressions (video/static asset) across the campaign period
GREAT! tv Primetime 12 Months
