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Home > Opportunities > Sponsorship >
The Opportunity
Embark on a captivating journey through history and adventure with the combined power of Sky HISTORY and Channel 5’s Discovery and Adventure programming. Together, these channels offer an unparalleled exploration of history’s greatest moments and the world’s most thrilling adventures, perfect for brands looking to align with content that inspires discovery.
Sky HISTORY’s Discovery Package invites viewers to unearth fascinating global stories, while Channel 5 brings the excitement of far-flung travelogues and globally impactful documentaries. From Ben Fogle’s race across the Antarctic to Ross Kemp exploring the depth of the ocean for treasure, your brand will sponsor programming that takes audiences on an unforgettable journey through time and across the globe.
Key Benefits
- Contextual Relevance: Align your brand with captivating shows like Sky HISTORY’s Ross Kemp: Deep Sea Treasure Hunter or Channel 5’s Jane McDonald: Lost in Japan to connect with viewers who are passionate about travel and exploration.
- Engage with a Targeted Audience: Connect with a dedicated audience of ABC1 Adults who are passionate about seeing the world and getting to know places, ensuring your brand reaches viewers who love finding out new things.
- Front-of-Mind Awareness: Achieve sustained visibility with strong presence in Channel 5 and Sky HISTORY’s peak schedule.
Audience Insight
- Influenced by Advertising: Channel 5 viewers (i109) and Sky HISTORY Viewers (i178) both see advertising as criteria of choice when booking holiday/ personal travel!
- Travel content lovers: Channel 5 viewers (i143) and Sky HISTORY Viewers (i152) usually watch travel/ holidays type of programming.
- Holiday-conscious: Channel 5 viewers (i128) and Sky HISTORY viewers (i112) have talked about holiday and travel as key areas of interest in the last 12 months.
Source: TGI Barb: TGB2407MO TGI GB 2024 July (viewers vs non viewers)
Content and Scheduling
Channel 5
- Approx. 10 hours of peak discovery content a month
- 5 x 10” idents per hour
Channel 5 VOD
- 10” Idents
Sky HISTORY
- Approx. 10 hours of peak discovery content a month
- 2 x 10” and 6 x 5” idents per hour
Sky HISTORY2
- Approx. 7 hours of discovery content
Contact Details
Zena Sanghera |Content & Partnership Manager
Zena.Sanghera@sky.uk
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