Sky Media & The Disney Star Network are offering your brand the exclusive opportunity to sponsor Utsav Plus, Utsav Gold, and Utsav Bharat. These renowned channels are market leaders in entertainment for South Asian content. By combining these flagship channels, it incorporates the UK’s top diverse ethnic programming, into one package.
This offering provides significant vast coverage as the Utsav portfolio is the UK’s leading general entertainment Hindi channels subtitled in English. Sponsorship of this package will give your brand direct association with diverse programming across the channels and reach individuals from all walks of life. Famous for its iconic South Asian content, this three-month offering is ideal for any brand that wants to target a majority ethnic audience and become associated with some of the best international content on UK screens.
About the Content
This campaign will align a brand with top-rated primetime content across Utsav Plus, Utsav Gold, and Utsav Bharat. Exciting and upcoming programming across the channels include; Anupama, Ghum Hai Kisi KePyaar Mein, Ted Talks India, and Bollywood movies including Brahmastra. These popular titles mentioned are just a snapshot of the available content on the ethnic cross-channel package that covers genres such as family dramas, reality, talent, comedy, and crime. The combination of these flagship channels promises significant reach toward viewers of prominent Hindu and Urdu programming relevant to Indian, Pakistani & Bangladeshi audiences.
Scheduling & Accreditation
Utsav Primetime Sponsorship Package
Period: Three Months
18:00 – 24:00 (Monday-Sunday) across Utsav Plus, Utsav Gold, and Utsav Bharat.
Approx. 540 hours of sponsored content per month
Approx. 1,080 sponsorship credits per month
2x 10’’ sponsorship credits per hour
Audience Insight
Quality
79% of Indian viewers are prepared to pay extra for better quality products or services (i145).
Professions & Education
34% of Asian viewers are business founders, Senior Directors, intermediate Directors, or professionals (i177). 62% of Asians have a degree level or higher qualification (i147).
Saturday Social on Sky Sports 2024/25
