Sky Media and GB News are delighted to present the opportunity to sponsor our daily Finance Reports. This is an opportunity to position your brand around a topic that affects Britons more than any other – their money.
We provide frequent, high quality financial reports, presented by experienced journalists such as Liam Halligan, our Business & Finance Editor. With 5 Finance Reports each weekday, this on-air sponsorship will provide your brand with frequent exposure to an ABC1 audience whose finances are uppermost in their concerns.
GB News’ unique 360-degree content strategy optimises the demand for news across digital and social platforms, and this sponsorship includes additional exposure via our Radio simulcast. As the cost-of-living crisis continues, our finance coverage gives viewers the most up-to-the-minute information on their money, giving your brand a trusted platform on which to communicate its message.
About GB News
Available in 96% of UK homes, GB News is the pioneering news outlet that promises to deliver impartial and representative reporting for the entire nation. With a powerful sense of community and inclusivity at its heart, GB News is a news channel for the people. Designed to meet the needs of those who feel underserved by the other news institutions, GB News delivers compelling debates on key topics with a rational, optimistic outlook.
TV icons such as Eamonn Holmes, Isabel Webster, Stephen Dixon and Anne Diamond host the breakfast show. A host of new presenters have joined GB News in the last year, including Michael Portillo, Camilla Tominey and John Cleese. Viewers tune in to a diverse range of opinions from Nana Akua and Mark Dolan, to exciting, young journalists such as Tom Harwood, Olivia Utley and Patrick Christys.
Scheduling & Accreditation
GB News: Finance Report
6-month sponsorship – other durations also available
09:30-18:30 (Monday-Friday)
5 x reports per day, 5 days per week
1 x 10” opener and 1 x 5” closer idents per report
Approx. 110 reports per month
Approx. 220 sponsorship credits per month
About the GB News Audience
An upmarket audience with cash to spend:
66% of GBN’s audience are ABC1, 27% are AB
16% have a household income over £75k (i.134)
GBN viewers are 24% more likely than the average UK adult to be planning to take out investments or increase their savings in the next year.
Digital Amplification
GB News recognises the importance of providing reliable financial information on digital and social platforms.
GBNews.com is the fastest growing website in the UK with 17.5m monthly UUs, generating 80m page views a month (WebAnalytics, April 2024).
There is now mass interest in the digital and social arenas, with over 1 million Tik-Tok followers, 650,000 X/Twitter followers and 1.25m YouTube subscribers, where the live broadcast is shown alongside edited clips.
Digital amplification opportunities of this sponsorship include native articles and columns, branding of digital content, homepage takeovers on the GB News app and the GB News Website.
Sky News Tech Report
