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Faking It on Channel 5
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The Opportunity
The Holiday Weather Report is a new sponsorship opportunity brought to you by Channel 5. The report will
provide details of the weather in popular holiday destinations, this property provides daily exposure for brands keen to engage those interested in foreign travel.
About The Content
Following the Channel 5 News, the short segment, presented by a Met Office presenter will bring viewers temperatures from popular European holiday spots; tapping into both the weather and travel demand sectors.
This is an attractive property for a brand looking to target a large and diverse audience and associate themselves with a reputable programme.
Key Benefits
- Always On During Key Holiday Months: Sponsorship of the Holiday Weather Report guarantees a daily presence on one of the UK’s most popular TV channels (C5 reaches 55% adults each month)
- Contextually relevant: Reinforce messaging and drive awareness through sponsorship with an audience as they have holidays front of mind
- Trustworthy environment: The report will be presented by Met office presenters, ensuring it’s
noteworthy and informative for viewers
Scheduling & Accreditation
• Approximately 17 reports per week
• Mon – Fri: 3 x reports per day
• Sat – Sun: 1 x report per day
• 2 x 5” sponsorship idents per report
• Scheduling subject to change
Contact Details
Ollie Shires | Paramount Partnerships Manager
Oliver.Shires@sky.uk | 07855095948
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