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ICC Women’s T20 World Cup 2024

Sponsorship Opportunity

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Channel Overview

Sky Sports, the home of cricket, will provide fans with an unmissable Women’s T20 World Cup in 2024, exclusively live from Bangladesh.

This unique cross-platform sponsorship opportunity allows a brand to reach out to a wider more casual cricket audience, whilst still engaging with a core ABC1 cricket loving demographic.

The sponsorship offering for a brand spans across our Bafta Award winning Broadcast TV coverage, VOD platforms and the number one digital sports platform, Skysports.com that will cover a variety of topics leading up to and during the tournament with a wide range of editorial content and unique opinion pieces from some of the most well-respected stars of the game.

The sponsorship opportunity also offers a brand the chance to build a positive association with the biggest ICC International Women’s cricket event of 2024.

The Content

Sky Sports will bring viewers exclusive coverage of the ICC Women’s T20 World Cup 2024. The tournament lasts four weeks and will provide the perfect stage for the world’s best players in the game to showcase their skills and compete for one of the most coveted trophies in the sport.

The tournament comes just one year after the previous tournament in 2023, that took place in South Africa. The hosts narrowly managed to make their way out of the group stages, but then managed to overcome England in the semi-finals in a very close encounter, where South Africa won by just 6 runs. They then had to face a very strong Australia side who proved to be too much for the hosts to handle, and Australia won by 19 runs to become ICC Women’s T20 World Cup champions. Not only did this make it three T20 World Cup’s in a row for Australia, but also meant that they had won six of the eight tournaments that have taken place since 2009.

The current champions will definitely be the team to beat in the 2024 ICC Women’s World Cup., but former ICC T20 Women’s World Cup winners West Indies and England, as well as last year’s runners up, South Africa, will be looking to stand in their way.

Sky Sports will be your number one destination to watch every live fixture from Bangladesh this autumn. Sky Sports viewers can catch all the live action, analysis, player interviews and feature programmes on the dedicated Sky Sports Cricket channel throughout September 2024…Howzat!

Scheduling

An estimated 23 fixtures live on Sky Sports throughout the duration of the tournament

Group stages – 3rd – 14th October
Semi Finals – 17th & 18th October
Final: 20th October

Accreditation

The sponsor(s) will receive the following accreditation across each programme:

Live Matches

An average of 2 x 15” and 14 x 5” credits

Repeats/Replays

An average of 2 x 15”, 6 x 5” credits (based on a 1-hr programme)

Magazine Programming

An average of 2 x 15”, 6 x 5” credits (based on a 1-hr programme)

*All scheduling and accreditation is estimated and subject to change

*All broadcast is simulcast on Sky Go, making cricket accessible whenever & wherever

Sky Sports Digital

SkySports.com is the highest reach and most visited commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering (per month):