Milkshake! on Channel 5

H1 2025

The Opportunity

Every morning, every day of the week, millions of families across the UK, tune-in to Milkshake! Running for over 25 years, Milkshake! is a staple and trusted part of family routine. It provides a unique co-viewing experience for kids and parents to enjoy some of TV’s most recognisable characters, every single morning.

Milkshake! remains the #1 commercial destination in its hours for kids in the UK driven by big franchises such as PAW Patrol, The Adventures of Paddington and Peppa Pig. Sponsorship of Milkshake! promises to deliver children and parent audiences on a daily basis and provides an opportunity to cement your brand into families breakfast routine.

Scheduling and Accreditation

  • Weekdays 6:00 – 09:15, Weekends: 6:00 – 08:45
  • Approx. 18 x 10” sponsorship idents per-day on linear
  • 10” idents across My5 and Sky VoD
Key Benefits
  • Offering huge media value, the sponsorship provides airtime value far greater than the investment.
  • Milkshake! delivers high OTS across desirable audiences, housepersons with children are expected to see the sponsorship creative 43 times on linear alone.
  • 62% of Milkshake! viewers are co-viewing, based on 4-15 watching with someone in the same home and TV set
  • 77% of UK parents are aware of Milkshake! and it’s a trusted brand that they associate with ‘safety’
Contact Details

Sadie Burnett | CP Partnerships Manager

sadie.burnett@sky.uk

Get in touch
Envelope icon to get in touch
Send to friend
Send to friend arrow icon
Success Stories
Success stories rosette
Newsletter Signup
Newsletter icon
Latest News
News icon for our latest stories
Other Opportunities of interest
Our Sites

Please click on any of the sites below to open the link in a new window

x
Check out the latest news from Sky Media here
Send to Agency/Friend

Don't keep it to yourself – fill out the details below a share something from our site.

    Your Forname: *

    Your Surname: *

    Company: *

    Contact's Forname: *

    Contact's Surname: *

    Contact's Company: *

    Message: