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Milkshake! on Channel 5 2025

12-Month Sponsorship Opportunity

The Opportunity

Every morning, every day of the week, millions of families across the UK, tune-in to Milkshake! Running for over 25 years, Milkshake! is a staple and trusted part of family routine. It provides a unique co-viewing experience for kids and parents to enjoy some of TV’s most recognisable characters, every single morning.

Milkshake! remains the #1 commercial destination in its hours for kids in the UK driven by big franchises such as PAW Patrol, The Adventures of Paddington and Peppa Pig. Sponsorship of Milkshake! promises to deliver children and parent audiences on a daily basis and provides an opportunity to cement your brand into families breakfast routine.

Scheduling and Accreditation

Weekdays 6:00 – 09:15, Weekends: 6:00 – 08:45
Approx. 18 x 10” sponsorship idents per-day on linear
10” idents across My5 and Sky VoD

Key Benefits

Offering +£4.67m in media value, the sponsorship provides airtime value far greater than the investment.
Milkshake! delivers high OTS across desirable audiences, housepersons with children are expected to see the sponsorship creative 47 times on linear alone.
62% of Milkshake! viewers are co-viewing, based on 4-15 watching with someone in the same home and TV set
77% of UK parents are aware of Milkshake! and it’s a trusted brand that they associate with ‘safety’