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Own the MTV Network

Linear & VOD Sponsorship Opportunity

The Opportunity

Through our dedication to finding hard-to-reach youth audiences, wherever and however they wish to consume our content, we have amassed a huge fanbase across all platforms.

Brands have an exciting opportunity to build an association with a renowned youth brand by owning the MTV network, sponsoring content across two of these key platforms – TV and VOD.

The Content

From dating, to true crime, to music entertainment and a daily dose of reality – the sponsorship package ensures brands are associating with programming that leans into a huge array of passion points for young adults.

Teen Mom: The all-time favourite chronicles the challenges faced by teenage mums in their first years of motherhood.
MTV Music Channels: Home to non-stop music. From old school classics right through to the hottest hits of today, we have something for everyone.

Key Benefits

Sponsorship of MTV content is proven to increase brand awareness and key econometrics while driving positive empathy for the sponsor
Reach the audience wherever they watch their favourite MTV shows, whether it’s while relaxing at home or on the move
Deliver high-frequency with everyday exposure to drive high levels of awareness
Reach a ‘hard-to-reach’ audience:

– 58% of our on-demand viewers are under the age of 35

– MTV linear channels index at i143 vs 1634s

Scheduling and Accreditation

12 month opportunity
Monday – Sunday

Linear Accreditation

2 x 10” and 6 x 5” idents per hour-long show on MTV
2 x 10” and 2 x 5” per hour-long show on MTV Music Channels: MTV Music, MTV 80s, MTV 90s, MTV Hits
Running between 1800 – 2500

VOD Accreditation