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Outdoor Life

Step into the glorious outdoors with Channel 5

The Opportunity

Looking to align your brand with nature, exploration, and the great outdoors? Then look no further than Outdoor Life on Channel 5. From walking Britain’s scenic landscapes to exploring the highs and lows of running a farm, our outdoor life content celebrates rural living and the spirit of exploration.

Featuring beloved shows such as Springtime on the Farm and Walking Britain’s Lost Railways, and led by well-known talent like Helen Skelton and Ben Fogle, this feel – good content appeals to a highly engaged audience passionate about exploring the outdoors.

Spanning linear and VOD, this sponsorship package offers brands consistent presence and an ideal environment to reach both broad and upmarket adults alike.

Scheduling and Accreditation

6-month sponsorship
5 x 10” sponsorship idents per-hour on linear
10” idents across My5 and Sky VoD
Approx. of 10-hours of peak content per-month**

Key Benefits

The sponsorship reaches an upmarket audience.
Offering huge media value, the sponsorship provides airtime value far greater than the investment
Sponsorship on Channel 5 is proven to positively shift key consumer metrics like knowledge (+37%) and purchase intent (+66%)

Contact Details

Sadie Burnett | CP Partnerships Manager

sadie.burnett@sky.uk