The leading destination for award-winning factual entertainment and innovative talent-led UK programming. Discover the richness of human history and endeavour with these awe-inspiring stories told through a contemporary lens. This package delivers a decision-making audience who love sustainable quality brands and new technology.
A sponsorship with Sky HISTORY allows brands to have an ‘always on’ presence by granting you the opportunity to boost brand awareness and perception. Your brand will be closer to the best in class factual entertainment than any other advertiser.
Recent and upcoming titles and talents have ranged from The Royal Mob (2022), Colosseum (2022), and Royal Autopsy (2023). This opportunity has the potential to go beyond a typical sponsorship, as the brand relationship can evolve with integration into the content through digital and social activations.
Audience Insight
Home & Tech:
57% of Sky History viewers agree they are good at fixing things (II122) 59% of Sky History viewers like to keep up with developments in technology (i123) 49% like innovative household technology/appliances (i110)
Sustainability:
55% of viewers are concerned about pollution and congestion caused by cars. 79% believe that people have a duty to recycle.
Finance:
49% are regular savers. 55% trust banks/building societies to look after their money. 62% agree that financial security after retirement is your responsibility. 40% look for profitable ways to invest their money.
Scheduling & Accreditation
Primetime sponsorship of Sky HISTORY and Sky HISTORY 2
Daypart: 18:00 -23:00
Approx. 360 hours of content per month
Approx. 2,880 sponsorship credits per month
2 x 15” openers/closers and 6 x 5” break bumpers
VOD
1 x 15” & 2 x 5” sponsorship ident per show on Sky Go (Pre-roll & mid only)
Sky Go idents can include clickable URL directing traffic to a website of the brands choice.
2 x 15” Opener/closers & 1 x 10” Mid roll Sponsorship ident per show on TV VOD
No mid roll for Boxsets
Example Programming
Coming up in 2023, Sky HISTORY has a great number of returning seasons and new productions with great celebrity talent;
Colosseum
Ross Kemp Shipwreck Treasure Hunter
Great Escapes with Morgan Freeman
Forged in Fire
River Hunters
History’s Greatest Mysteries
Pawn Stars
Secrets of the Ice
Making the partnership work harder and smarter…
Social & Digital Activation
This extension opportunity allows your brand to associate with Sky HISTORY across our growing social platforms. Sponsor trailers, Behind the Scenes content and more, with more access than ever to Sky HISTORY talent. Sky HISTORY boasts a strong social media presence with 45M+ followers on Facebook, 73K+ followers on Twitter, 80K+ subscribers on YouTube., and 18K+ followers on Instagram. With social targeting, you can be assured that your message will reach specific audiences to reinforce the association with world-class content and talent featured on Sky HISTORY & Sky HISTORY 2!
There is also the opportunity to extend this partnership by sponsoring some A+E Podcasts. Podcasts are a popular way to consume content for individuals with similar interests, this partnership promises to reach an additional audience who are passionate about historical content.
Additional details available on request
Sky Showcase
The sponsorship could also carry across to simulcast Sky HISTORY content on Sky Showcase by default for the very first time. Extending sponsorship reach to Sky’s newest addition to the Entertainment portfolio; at 106 in the EPG.
Additional details available on request
Sky AdVance
Using Sky’s customer data to connect our media landscape on and offline, sponsors can deliver Linear TV sponsorship and Digital Activity in a truly integrated way.
Investment: We suggest the sponsor of Sky HISTORY invests an additional £100,000 gross for Sky AdVance sponsorship amplification.
Additional details available on request
Sky Analytics
When a sponsor enters into a data-sharing agreement with Sky, matching 1st party data, we can report on sponsorship campaign deliveries and provide unparalleled analysis of the campaign performance relative to the sponsor’s bespoke audience segments.
Friends on Comedy Central & Channel 5
