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Sky Nature
Take on an adventure with Sky Nature, the home of breath-taking natural history programming and discover the wonder of our planet with the likes of David Attenborough, Patrick Aryee and Steve Backshall. Coming in 2025, Sky Nature is showing audiences a rarely seen side of our endlessly fascinating world with Wild Side of the Moon, Survival of the Beast, Buri: Thailand’s Hidden Eden and Bugs that Rule the World, among others. Align your brand with a library of behind the scenes content, connecting viewers with incredible species in their natural habitats.
Sponsorship Opportunity
Position your brand at the heart of Sky Nature’s premium ABC1 audience with linear sponsorship across all sponsorable content, alongside Video on Demand sponsorship across TV VOD, Sky Glass, Sky Go and NOW, maximising your impact by extending your reach.
With Sky AdVance, ensure your brand stays top of mind by retargeting viewers or expanding your reach further to audiences who have not seen your sponsorship idents. With linear TV, VOD and Sky AdVance offering an incredible opportunity, your brand can enhance your sponsorship experience through activations and partnering with our esteem channel partners, Nat Geo Wild and Animal Planet.
Create impactful brand awareness and stand out amongst the competitive set with off-screen activations. Drive talkability and increase purchase intent through bespoke premiere screenings, channel licensing, and branded content to achieve your brand’s campaign objectives. Further raise brand awareness with Nat Geo Wild and Animal Planet, reaching new audiences with engaging content and Animal Planet extending reach beyond subscription channels.
Audience Insight
- Sky Nature viewers consider themselves ‘globetrotters’ (i322), they go an average of 5 holidays/short breaks a year at home and abroad, spending an average of £3.8k per year.
- Sky Nature viewers consider themselves eco leaders (i188) opting for sustainable items or environmentally and socially conscious services (i261).
- Sky Nature viewers enjoy a wide range of holidays including escorted tours (i147), sea cruises (i292), golfing holidays (i494), safaris (i582), skiing/winter sports holiday (i281), and so many more.
Contact Details
Corinne Gurr | Commercial Partnerships Manager
corinne.gurr@sky.uk | 02070324940
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