Integrated into regular Sky News programming, the Snow Report engages viewers with factual and essential updates on snow conditions through concise daily reports. Viewers are informed with forecasts and insights into ski resort conditions and the impact of snowfall on travel and daily activities.
Cross-Platform Opportunity
The opportunity offers cross-platform sponsorship to connect with a wide audience through TV, online content, and social channels. The sponsorship will average 4 reports per day across the week, and will have a 1×10″ opening ident and a 1×5″ closing ident. Extend the Snow Report sponsorship with clip alignment across Instagram and Facebook, mixed digital display across Sky News website and app and Short Form Video ad.
Social Branded Content
For an additional investment, your brand can own Skiing on Sky as part of the Snow Report Sponsorship. This would be an exciting and innovative opportunity to build on the linear broadcast sponsorship.
Audience Insights
Sky News viewers are very likely to watch the weather regularly (i.191)
Sky News viewers are passionate about travelling (i.114)
Sky News viewers enjoy spending their income on premium travel (i.156)
Summer of Sport 2024
