Sky Sports F1 2025

Sponsorship Opportunity

The Opportunity

Sky Sports will be the only destination to watch all 24 races live from across the 2025 Formula 1 season. As the full channel solus sponsor, your brand will be aligned with Sky Sports’ unrivalled coverage of the world’s Number one motorsport, following every race weekend right through to the chequered flag!

Broadcast Sponsorship

Broadcast sponsorship of the Sky Sports F1 channel, includes all 24 live Grand Prix races, qualifying and practice sessions plus highlights, repeats and associated magazine programming. Sponsorship to also carry across simulcasts on Sky Sports Main Event and Sky Showcase.

Digital Display & Video

Digital sponsorship across the Sky Sports F1 section including logo placement, 5” pre-roll across all F1 content, section takeovers and pre-roll around Sky Sports F1 content on YouTube, X and TikTok.

Turbo Break Spot Advertising

1 x 30” spot advert in the last commercial break the ‘Turbo Break’, c. 5 minutes before the start of each Grand Prix. 24 x 30” Turbo Breaks in total across the course of the 2025 season.

Sky Sports F1 Podcast

Sponsorship of the official Sky Sports F1 podcast across audio and video formats.

The sponsorship will feature multiple brand integrations through opening reads to watermark logos.

For more details around the sponsorship please download the attached document.

Contact Details

Oliver Bassett | Commercial Partnerships Controller

Oliver.Bassett@sky.uk

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