This summer the action doesn’t stop! With Euro’s in Germany, Olympics and Paralympics in Paris, England Men & Women’s Cricket at home, on top of Wimbledon the Open Golf, the Solheim Cup, The Hundred….there is a multitude of riches for sports fans to enjoy, and to keep abreast of. As the UK’s only dedicated 24 hr sports news channel Sky Sports News, will be the go to destination for fans to keep up with all the action, and your brand now has the opportunity to be at the centre of that, with sponsorship of Sky Sports News: Summer of Sport.
This opportunity offers a brand the chance to reach viewers across the afternoons, (11-5 from 1st June – 15th Sept) through early evening (5-7 from 1st June to 21st July) and into the key post day analysis period from 10-11pm(from 1st Aug to 15th Sept) the home to “Back Pages Tonight”
Engage With The Ideal Audience
Sky Sports News audience spikes during key sporting events and the viewers drawn to the channel are the ideal audience for brands wanting to align with sport this summer. Our Sky Sports News audience create moments around these sporting events, inviting friends over to watch together(i228) buying food(i219)/drinks (i204) specifically for the event, they engage strongly with them; buying merchandise (i222), placing bets (i303), engaging more on social media around the event(i144)) and they engage more with brands associated with them; more likely to buy from a brand who sponsors an event like Euros (i194).
Expanding Your Reach
Not only will this package enable a brand to reach audiences across linear, but inventory also extends to those who are catching up with the latest clips on the go, through Sky Sports website, App, & Youtube.
Rugby Union on Sky Sports in 2024
