Thank you for coming along to The Planners Breakfast Club. We really hope that you found some useful insights for your upcoming projects.

We have uploaded a series of great charts and assets from the presentation for you to download. The full deck can also be downloaded by clicking here now!

If you’d still like to have your say and let us know what we should STOP, START or CONTINUE at the next Breakfast Club, please go to slido.com and enter the code #S690.

“When we anticipate the customer behaviour, customer taste
and the community zeitgeist, when we do that well
that’s when we create hits”

Gary Davey, CEO, Sky Studios

Please find a selection of great assets. Just click on the image to download:

PBC-fitbit-video

PBC-full-skyQ-video

PBC-10-golden-rules

PBC-charts-event

PBC-charts-snowball

PBC-charts-live

PBC-charts-binge

What’s Next?

TV viewing behaviour is changing and viewers are embracing different ways of consuming TV (which we illustrated with recent Sky examples including Chernobyl and Game of Thrones). With these behavioural changes and higher engagement with On Demand content, Sky continues to innovate in its use of data and technology with CFlight. This next-generation metric tool will begin to roll out to Sky Media in the UK in Autumn.

To read more about CFlight click here!

Missed the last event in Feburary? To view the content that was shared please click here.

For more information on The Planners Breakfast Club and other great opportunities from Sky Media please speak to your sales representative or else contact us at skymedia@sky.uk. You can also see some of the great brands we’ve worked with by clicking on our Success Stories section of the main website.

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Omnicom, Unilever, P&G, Initiative, UM

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