Thank you for joining The Breakfast Club where we reflected on a few timely trends and themes to consider as we ease out of lockdown.

If you missed it, want to revisit or share the content, you can explore the recap below.

As lockdown begins to lift and businesses plan for a future with lighter restrictions and brighter prospects, this session looked at 3 key trends brands should consider around:
Rebalance:
How the pandemic has triggered a shift in priorities
Playing Catch Up:
How lighter restrictions will prompt a surge in demand for certain things
Ethical Consciousness:
How ethical stance & impact of brands will increasingly influence brand choices
Sky Zero Footprint Fund:
We also unveiled a £2m advertising fun designed to help accelerate and amplify initiatives that drive positive behavioural change towards creating a more sustainable future.
Using the power of TV, the fund is ope to media agencies, creative agencies and brands with winning entires selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. There will be a first prize of £1m media value, and 4 x runner up prizes to the value of £250,000 each.
If you would like to download the entry kit, head over to the Sky Zero Footprint Fund website.

 

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For more information on The Breakfast Club and other great opportunities from Sky Media please speak to your sales representative or else contact us at skymedia@sky.uk. You can also see some of the great brands we’ve worked with by clicking on our Success Stories section of the main website.

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