As lockdown begins to lift and businesses plan for a future with lighter restrictions and brighter prospects, this session looked at 3 key trends brands should consider around:

Rebalance:

How the pandemic has triggered a shift in priorities

Playing Catch Up:

How lighter restrictions will prompt a surge in demand for certain things

Ethical Consciousness:

How ethical stance & impact of brands will increasingly influence brand choices

Sky Zero Footprint Fund:

We also unveiled a £2m advertising fun designed to help accelerate and amplify initiatives that drive positive behavioural change towards creating a more sustainable future.

Using the power of TV, the fund is ope to media agencies, creative agencies and brands with winning entires selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. There will be a first prize of £1m media value, and 4 x runner up prizes to the value of £250,000 each.

If you would like to download the entry kit, head over to the Sky Zero Footprint Fund website.