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Path Financial is a financial advisory firm with the idea that pensions, savings, and investments could be used as a force to reverse climate change. While offering practical financial advice, Path Financial is aligned with UN Sustainable Development Goals and focuses on ethically-led investment strategies. 

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Path Financial

The ad reveals to viewers that switching your pension to an ethical investment option is 21 times more impactful than all of the other changes you can make; the ad asks Brits to take the right path. 
David MacDonald, Founder, Path Financial, remarked: 
“We are beyond thrilled to have made it to the final five companies chosen by Sky and that the judges have recognised the urgency of the climate crisis and the need for big ideas and transformational change. Most people simply do not know the power that is in their pension or how to move their money to benefit the planet and with Sky’s support we’re now going to be able to help change that. They have recognised that – far from being boring – pensions have the potential to generate a mass movement of change with genuine Net Zero impact.”
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