Welcome to Sky Media’s Brand-New Sports
The Sky Media Sports Marketplace is your go-to destination for advertising in world-class sport, putting your brand at the heart of the action. Designed to be simple and accessible, the Sports Marketplace offers advertising solutions for all budgets.
Get access to premium content from Sky Sports and TNT Sports across both broadcast and streaming platforms, ensuring your brand reaches passionate sports fans wherever they watch.
What Can I Buy?
Sky Media is the home of sport, offering thousands of hours of live and on-demand action across Sky Sports and TNT Sports – and now, you can be part of it. Kicking off with football, the Sports Marketplace lets you buy TV advertising in top competitions, including:
- Premier League
- UEFA Champions League
- UEFA Europa League
- Women’s Super League (WSL)
- EFL (English Football League)
And this is just the beginning. The Marketplace will soon expand to include F1, Golf, Cricket, and much more. Sign up for updates to stay ahead of the latest opportunities and exclusive offers.
So, whether you want your brand to be in the Premier League or you’re teeing up a big brand launch in the golf, the Sky Media Sports Marketplace is the unrivalled destination for sports advertising.
Why Advertise in Sports
Sport isn’t just entertainment – it’s passion, loyalty, and unmissable moments. Advertising in live sport means your brand gets:
Unmatched Reach & Influence
Sports deliver huge, diverse audiences – from 19m monthly football viewers to 10m in F1, 7m in golf, and 4m in darts. Whatever the sport, your brand gets prime exposure to highly engaged fans across TV and streaming.
Beyond the Screen impact
Live sport isn’t just watched—it’s talked about. With 2.1 billion social interactions annually, the biggest moments extend beyond the pitch, making your brand part of the conversation on every platform.
Proven Performance
Advertising in sport delivers real impact, driving +28% brand awareness, +50% talkability, and +43% purchase intent. When your brand shows up in live sport, audiences take notice—and take action.