FAQ’s

Welcome to our FAQ section! We’re here to make things simple, clear, and helpful. Whether you’re looking for answers or just exploring, this is the place to find the information you need. If you have any more questions, feel free to contact us—we’re happy to help!

Sports Marketplace General

How do I complete a purchase from the website?

Add any items to your basket and enter your details and click submit. One of our sales team will reach out to confirm availability and complete your purchase.

What reporting is available?

Reporting will be shared directly from our sales team post campaign, or via our Sky AdManager tool.

There are some sports that I know are on TV but not advertised on the website - how can I advertise in them?

For any queries on games or events that you cannot see on the site, but you are aware of being on television/streamed please contact us.

Do you support clicks and impression tracking?

Yes. Impression tracking is supported from Flashtalking, Doubleclick and Sizmek and will be implemented by Sky. Tracking can only be applied to Event Access and Multi-Event Packs.

Where will my advert be seen if I buy an Event Lockout fixture?

If you bought an Event Lockout fixture, your advert would appear on the live linear broadcast spot as well as streaming devices. This means you’re capturing those watching on their TV at home and streaming devices such as Sky Go, NOW, Discovery+ or the TNT app.

Where will my advert be seen if I buy an Event Access fixture?

Event Access fixtures will serve your advert to the streaming audiences who are watching on the Sky Go, NOW or Discovery+ and TNT app. This can be a number of devices including iOS, Android, PlayStation, Xbox, NOW & Smart TVs.

Where will my advert be seen if I buy a Multi-Event pack?

Multi-Event packs will serve your advert to the streaming audiences who are watching on the Sky Go, NOW or Discovery+ and TNT app. This can be a number of devices including iOS, Android, PlayStation, Xbox, NOW & Smart TVs.

Creative Questions

What creative can I use for my activity?

Creatives need to follow Clearcast approvals, and the same restrictions apply to linear and streaming events.

What is Clearcast?

Clearcast are the organisation that approves most British television adverts – more details about the process can be found here: https://clearcast.co.uk/

What timelength can I run?

You can run 10”, 20”, 30”, 40” or 60” creatives

Agency Questions

I work at a Media Agency with a pre-existing relationship with Sky Media, can I still book games through my current Sky sales rep?

Yes of course, you can use our Sports Marketplace as a guide to what events/games are coming on to help you with your planning.

Do bookings via the Sports Marketplace count to my current agency deal?

Yes.

Client Direct Questions

How do I send my creative to you?

Creatives need to be supplied by Adstream or Peach. You can also upload your copy to CARIA.

Can I send my creative to you by WeTransfer?

No, creatives need to be supplied to us via Adstream or Peach.

Package Questions

What is the difference between Event Lockout and Event Access?

Event Lockout advertises across linear and streamed games/events. Where as Event Access advertises across streamed games/events.

What content will I advertise around in the multi-event packs?

You will have access to all sports programming (live and on-demand), you are not guaranteed to get into every live event as they can sell out via Event Lockout and Event Access. If you want to be around a specific event we would advise purchasing through Event Lockout/Access.

Do Timelength factors apply to any packages?

Yes, we apply time length factors to our Multi-event packs.