Cancer Research UK and Sky Media join forces to bring new ‘Power of Pledges’ campaign to life highlighting the transformative impact of Gifts in Wills.

World’s leading cancer charity teams up with Sky Arts and Channel 5 to share inspiring stories of resilience and progress.

Sky Media, the advertising sales arm of Sky, has joined forces with Cancer Research UK to launch a compelling campaign showcasing the transformative power of legacy gifts. The ‘Power of Pledges’ campaign will debut on World Cancer Day (4th February), using real-life stories to highlight how gifts in Wills contribute to ground breaking advancements in cancer research and treatment.

Gifts in Wills have played a vital role in helping to double cancer survival in the UK over the past 50 years. This campaign brings the impact of those donations to life by featuring inspiring stories of resilience, creativity, and innovation from cancer survivors, researchers, and artists. Actor Stephen Mangan, who has a personal connection to cancer, after losing both parents to the disease, narrates the campaign.

The campaign features four creative threads, broadcast across Channel 5 and Sky Arts from the 4th of February until the end of March. These short films highlight individuals whose lives have been shaped by cancer and explore the life changing work of Cancer Research UK.

• On Channel 5, the 60” and 20” films join Dr. Jamie Dean and Professor Maria Hawkins who share advancements in radiotherapy being helped by gifts in Wills and highlight real stories of those who have benefitted from research developments 
• On Sky Arts, the 90” creatives focus on artists like Carole Ellis, who channels her cancer journey to evolve her artistic work to ‘uplift, brighten their days and give hope’, and Helen Anahita Wilson, a musician whose experience with cancer has shaped her artistic expression, using plants to create music that improves the experience of those going through treatment.

Karin Seymour, Director of Client and Marketing at Sky Media, commented: “Every two minutes, someone in the UK is diagnosed with cancer, a life-altering moment that also deeply affects their families and friends. By sharing these powerful stories of progress and creativity with audiences nationwide, we aim to inspire more legacy donations that help save lives and create meaningful change.”

Clare Moore, Director of Product & Portfolio at Cancer Research UK, added: “Thanks to our supporters, our work has helped double cancer survival in the UK in the last fifty years. But with nearly one in two of us diagnosed with cancer in our lifetime, we must go further and faster**. That’s why we’re shining a light on pledging a gift in your Will, because of the life-saving impact it could have for future generations. Gifts in Wills fund a third of Cancer Research UK’s vital work, enabling us to invest in pioneering trials and long-term research projects that could find new ways to outsmart cancer and make a huge difference to thousands of families across the UK. When someone writes Cancer Research UK into their Will, they’re helping to create a future that could protect the ones they love and we take that responsibility very seriously. So, we hope that people will take steps to find out more about gifts in Wills.”

The short films produced by Recipe, will be placed in contextually aligned content across both channels including medical-themed shows such as Ambulance: Code Red, Critical Condition, and GP’s Behind Closed Doors. These programmes bring the intersection of medicine and science to life through powerful human stories, resonating deeply with the target audience – viewers aged 55+. This campaign harnesses insights that people are more likely to support a charity after hearing directly from someone affected by cancer, making these placements important in getting people to consider leaving a gift in their Will.

A survey commissioned by Cancer Research UK found that 1 in 6 UK adults (17%) are unaware that they can gift money or items to charities in their Will. However, 32% of respondents with a Will say they do include a gift to charity and 30% of people who are aware they can leave a gift to charity, would consider doing so in future. 

Managed by EssenceMediacom and Sky Media, these stories will run across TV, social and video-on-demand (VOD). The longer-form creatives will air on channels including Sky News and Sky Nature.

Nicholas Goodeve-Docker, Senior Associate Director at EssenceMediacom said: “At EssenceMediacom, we’re committed to using innovative media strategies to help our clients reach new and engaged audiences. Through media buying across Channel 5, Sky Arts, and digital platforms, we are excited to have helped facilitate this partnership between Cancer Research UK and Sky to maximise the impact of these powerful personal stories. By driving awareness, engagement, and ultimately greater support for life-saving research, this campaign also highlights the vital role of leaving a gift in a will to CRUK—helping to fund future breakthroughs and leave a lasting legacy in cancer research.”

Katie Weymouth, Senior Account Manager at Recipe said: “This has been a unique experience. Collaborating with Cancer Research UK, people​ who’ve been through cancer treatment and the researchers fighting for better treatments, has been really moving. I​t’s been a project full of authenticity and heart and partnering with the powerhouses that are Sky, Channel 5 and Essence​Mediacom, we’ve hopefully raised awareness and demonstrated the power of leaving a lasting legacy. T​his has been an insightful journey from so many perspectives and one I hope the audience will connect ​with on a deeper level​.”

Christa Thompson, UK & International Group Director, Paramount Advertising International said: “This creative collaboration provides CRUK with a national public service platform to showcase their important work in a way that will really resonate with Channel 5’s viewers.”

Barclays and Channel 5 partner to champion better money management across the UK with Nick Knowles

A bespoke series of adverts, set to educate viewers on how to achieve their money goals, are part of Barclays’ ongoing Make Money Work for You campaign.

Sky Media, the advertising arm of Sky, consumer bank Barclays UK and Channel 5, announce a brand new and exclusive TV and social media partnership to encourage conversations about money management, featuring broadcaster’s much-loved presenter Nick Knowles.

The light-hearted and educational six-part series launches tonight on Channel 5 during Bank Scams: Don’t Get Caught Out at 19:00 and during New: Fresh vs. Frozen: Which is Better at 20:00. It aims to educate viewers on how to deal with financial challenges using Barclays’ products and services to help make money work for them.

The 15” and 30” spots, linked here, see Nick Knowles in his home, seeking guidance from Barclays Customer Care Specialist, Janet Hoggart, about relatable money matters including where to begin with investing and how to avoid falling victim to purchase scams.
The partnership will run across Channel 5 and My5 until January 2025, airing throughout contextually relevant shows based on money matters, decision making and those that feature Nick Knowles. Off air, the creative will run as a paid social campaign to engage audiences on Channel 5’s Facebook, Instagram and YouTube platforms.
The unique partnership forms a key part of Barclays marketing strategy to help strengthen viewers’ confidence in managing their finances.

Inderjit Bassi, CMO at Barclays said: “Now more than ever before, we know that money matters can be complex and intimidating to many. At Barclays, we want people to feel empowered to achieve their money goals, whether they are customers or not and so, we’re proud to launch this new partnership with Channel 5 to further cement our role in helping people make money work for them.’

Karin Seymour, Director of Client and Marketing at Sky Media said: “Building financial literacy is more important than ever as many up and down the country struggle with their finances. This timely and accessible series helps Barclays connect with audiences to grow knowledge and understanding.”

Scott Taylor, Group Account Director, Paramount Advertising International Markets said: “This bespoke collaboration with Barclays featuring Channel 5’s Nick Knowles brings the bank’s wider campaign to life in an engaging and entertaining way for the channel’s broad audience across linear, streaming and social. It’s a great example of how we can leverage our brands and talent to enhance brand partnerships.”

JD Williams teams up with Sky Media and Channel 5 for its new Spring campaign

Gok Wan, Judi Love and Helen Skelton star in bespoke cross-platform campaign celebrating women

JD Williams, a leading platform within N Brown Group plc, the inclusive fashion and homeware digital retail platform, today reveals its brand new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience.

The partnership will use both JD Williams and Sky Media’s rich data capabilities to ensure the campaign is reaching the retail platform’s target customer (women aged 45 – 65). This data ecosystem will mean Sky Media can tailor campaign messaging to specific customer groups, maximising the relevance and engagement of the creative.

JD Williams continues to take a stand against the ‘invisibility’ of midlife women, celebrating their relevance, roles and individuality in its new campaign fronted by the stars of Sky Media’s channel portfolio. A series of 10” TV idents, 30” and 60” spots will feature TV personality and comedian, Judi Love (Out of Order, Comedy Central), and Channel 5 presenter Helen Skelton (Springtime on The Farm, Dan and Helen’s Pennine Adventure), being interviewed by fashion guru, Gok Wan. The interview delves into their lives to discuss how their style and fashion confidence has changed in midlife.

From the 15^th March, JD Williams will also be the exclusive sponsor of Channel 5 content that leans into the theme of Inspired Living; including female-fronted shows  such as The Hotel Inspector and Susan Calman’s Great British Cities.

In a creative extension of the TV activity, customers can enjoy longform (10 minute) versions of the interviews on jdwilliams.co.uk. During these, Gok will explore Judi and Helen’s individual style using JD Williams’ fashion, shapewear and beauty products, and giving viewers a peek into their lives and wardrobes​. All aforementioned content has been produced by Sky Media.

Leveraging Sky’s full ecosystem of content platforms (linear TV, BVOD, Shortform VOD and AdSmart from Sky), a QR will be used to direct viewers to jdwilliams.co.uk, allowing JD Williams the ability to measure and target its campaign further, as well as gain a deeper understanding of a customer’s shopping journey. Meanwhile, measured activation across Sky Media’s and Channel 5’s digital and social channels, will reinforce the campaign’s message and give viewers even more content to explore.

Live from the 14^th of March, through to the 9^th of May, the integrated media strategy crafted by the7stars will see the campaign play out across Channel 5 and Sky channels, Global OOH sites, Smooth FM & Heart FM 5, Hearst’s Good Housekeeping and Red Magazines as well as paid and organic social.

Sam Walker, Director of Group Marketing and Creative at N Brown, commented: “JD Williams proudly champions midlife women and we’re excited to be launching a campaign with Judi, Helen and Gok to help women feel confident in dressing for midlife style. We understand our customers better than anyone, so we’ve worked with Sky Media to ensure that our campaign messages are more targeted across Sky’s platforms and to benefit from the wealth of data that we’ll gain through Sky’s ability to engage with their audience. JD Williams is all about making women feel amazing, and we’re confident that our new campaign will resonate with our customers.”

Karin Seymour, Director of Client and Marketing at Sky Media, added: “Our JD Williams partnership is a brilliant example of a modern integrated partnership. Production, access to talent and advanced data sharing means that together with Channel 5 and the7Stars, we can drive JD Williams’ business forward by connecting and engaging their ideal audience.”

Peter Dale, VP, UK Ad Sales & Commercial Development, Paramount said: “This bespoke creative partnership is a brilliant example of how advertisers can align themselves with Channel 5 and our high-profile talent to engage and entertain viewers through distinctive, effective campaigns.”

Zach Al-Moajil Cole at the7stars, added: “This is a great branded-content series with a fabulous talent line-up that both reflects and empowers the audience it serves – magnificent mid-life women. It has been a truly collaborative project and it’s great to see the media strategy evolve into a fully integrated, data-fuelled activation incorporating more assets and channels, to really build on the success from last year.”

Remitly and Simba to sponsor Channel 5’ daily highlights of the ICC Men’s Cricket World Cup 2023

• Remitly’s sponsorship marks its first ever TV partnership with a mainstream channel
• This expansion of Simba’s partnership with Channel 5, make the deal its largest with any broadcaster, and its first sports focused sponsorship

Today, Sky Media announced leading digital financial services provider Remitly, and sleep specialists Simba, as co-sponsors of Channel 5’s daily highlights of the ICC Men’s Cricket World Cup 2023. The significant new partnership launches on Thursday 5th October and runs for the duration of the tournament to Sunday 19th November.

The renowned and hotly anticipated event takes place in India where ten teams will battle it out across 47 games and England are set to defend their title as reigning champions.

Remitly and Simba’s 15, 10 and 5” sponsorship idents will run alongside daily one hour round up shows across Channel 5, My5 and Sky On Demand, including at least nine England games scheduled at 7 pm.

Here and Now 365 and Defy Studios are responsible for Remitly and Simba’s creative, respectively.

Simba’s sponsorship represents an expansion of the sleep technology specialists’ already successful Channel 5 partnership which was renewed in January, it sees them sponsor Evenings on Channel 5, Drama on Channel 5 and My5.

This new partnership also forms a key part of Remitly’s marketing strategy and was established through its long-standing relationship with multicultural marketing agency, Here and Now 365; and Sky Media. The brand’s sponsorship aims to create awareness of Remitly’s money transfer service with a broader audience, largely focused on the South Asian community, with whom the tournament has a strong cultural resonance.

Pankaj Sharma, EVP, Global Remittance Business Management at Remitly said “We are excited to partner with Channel 5 on this TV sponsorship for the ICC Men’s Cricket World Cup, which will allow us to gain access to the broadcaster’s huge reach across the country. Our vision is to transform the lives of millions of immigrants and their families by providing the most trusted financial services on the planet. For a huge proportion of our customers cricket is such a huge cultural passion, so we are excited to be a part of that.”

Jon Moore, Ecommerce & Marketing Director, Simba Sleep said “Working with our long-term marketing partner Wake The Bear, we’ve really seen the huge impact a strategically relevant and well executed sponsorship can do for our brand as well as our bottom line. We’re excited to expand our partnership activities with Sky Media as ICC Men’s Cricket World Cup coverage is a great fit for Simba’s audience and brand profile.”

Pete Dale, VP, UK Adsales & Commercial Development, Paramount said “The Men’s Cricket World Cup marks an exciting moment in this year’s sporting calendar and Channel 5 will be the number one, free-to-air channel for cricket fans up and down the country to enjoy all the highlights from India. We’re looking forward to seeing our partnership with Simba and Remitly come to life throughout what promises to be a thrilling competition.”

Debarshi Pandit, Head of Multicultural Business, Sky Media has said “Cricket as a sport elicits a totally different unprecedented level of passion, especially within the South Asian communities that form a significant base of Remitly’s clientele. And casting the net wider and further in terms of audience reach, through Channel 5, both Remitly & Simba stand to get the best of both mainstream and multicultural audiences.”

Channel 5’s coverage is part of a new partnership with Sky, bringing daily highlights to free-to-air audiences. Every match will be exclusively live on Sky Sports.

Prestige Flowers renews sponsorship with Channel 5 in seven-figure deal

Sky Media announces that Prestige Flowers has renewed its sponsorship of Channel 5, following the success of its 2022 campaign. The seven-figure deal includes a 12-month sponsorship of Extraordinary Stories, running from April 2023 to April 2024, and a two-month sponsorship of Christmas Movies, running from November to December 2023.

Since Prestige Flowers first aired as a Channel 5 sponsor in July 2022, the brand has reached 61% of all adults in the UK (31.5 million). Popular programming that helped achieve this reach included 22 Kids and Counting, Inside the Tower of London, and Secrets of the Royal Palaces.

The renewal deal was brokered by media agency, Recipe; the same creative minds behind the 10” sponsorship idents which will run across linear and VOD. These idents showcase the range of human emotions which are evoked when receiving the gift of flowers.

The renewal of this sponsorship will cement Prestige Flowers’ affiliation with the astonishing people and emotional backstories at the centre of Channel 5’s Extraordinary Stories content. It will also align the joyous sentiment of sending flowers with the uplifting festive films throughout the Christmas Movies portion of the campaign.

Philip Crowther Business Director of Prestige Flowers has said “We are delighted to have extended our Extraordinary Stories deal with Channel 5 that is ‘Delivering Unexpected Moments. This 7-figure 1 year extension of the hugely successful Channel 5 campaign for Extraordinary Stories, developed in collaboration with Recipe, will continue to the build the mass coverage we need and showcase the emotional impact of sending and receiving flowers beyond the bouquets themselves. Our continued partnership with Channel 5 is a significant milestone for us, and we’re excited to bring unexpected moments of joy to a wider audience.”

Peter Dale, VP Adsales & Commercial Development, Paramount UK has said “We’re thrilled to renew our partnership with Prestige Flowers across Channel 5 throughout 2023 and beyond. Their continued support demonstrates our shared commitment of celebrating significant moments in everyday lives, that resonate with our audience”.

‘The Sunday Times Best Places To Live’, Sponsored By Halifax, Is Set To Debut On Channel 5

Premiering on Channel 5 on Sunday 14th May 2023, the popular Sunday Times ‘Best Places to Live’, sponsored by Halifax, will showcase the various locations that made it into the anticipated housing list.

Sky Media today announces a new sponsorship with Halifax that will bring the popular The Sunday Times ‘Best Places to Live’ list live to Channel 5, in a two-hour TV special this Sunday, 14th May.

In collaboration with Sky Media, Paramount (Channel 5), and media agency Zenith UK, Halifax launches its first AFP (advertising funded programming) campaign with wider commercial assets to support. The two-hour show produced by Paramount’s in-house studio builds on the existing 2-year-long partnership between Halifax and The Sunday Times. The sponsorship campaign sees a range of idents and supporting media that runs across Linear airtime, Channel 5’s social media platforms and the channel’s on-demand service, My5.

For over ten years, The Sunday Times has been celebrating the Best Places to Live in the UK. The annual list is the uncontested authority on the most desirable and attractive locations across Britain celebrating affordability, great schools, fast connectivity and good transport links in hotspots across the UK; including bustling cities, lively town centres, and picturesque villages nestled in the beautiful British countryside.

Now, the must-read list is a must-watch TV special, brought to the big screen for the first time. Fern Britton – joined by Ore Oduba and Sunetra Sarker – countdown the top ten Best Places to Live in 2023 as they travel to every corner of the UK to explore each unique location. The show follows these top presenters as they go beyond the stats to find out what makes each place so special and what it feels like to live there. In each place – whether urban or rural – they chat with the locals, enjoy local activities and experience for themselves what life is like in one of the UK’s Top Ten Best Places to Live. The content is a natural fit for Channel 5’s audience – a broadcaster for the people, all across the country and a place for regional voices.

Recipe is producing the supporting TVC and ident assets that showcase the unique features of some of the locations that have Halifax branches, such as Birmingham and Chichester. The TVC’s celebrate the areas and what Halifax colleagues working there love about them – from recognisable landmarks to architectural features and local points of interest.

Karin Seymour, Director of Client and Marketing, Sky Media, said: “As part of our latest partnership with Halifax, we’re really excited to launch The Sunday Times Best Places to Live content this weekend, to the perfect audience on Channel 5. The AFP brings together three of the country’s favourite presenters – Fern, Ore, and Sunetra – to take viewers on a guided tour to some of the country’s most beautiful locations, celebrating exactly why they’ve made the top ten.”

Helen Davies, the editor of The Sunday Times Best Places to Live 2023, said: “Over the past decade, The Sunday Times has built up Best Places to Live to become the definitive guide celebrating the very best of Britain’s towns, villages and cities — and not just old favourites, but highlighting buzzing communities across the country. It’s fantastic to see it come alive as a television show.”

Fern Britton, presenter, said: “I’ve been reading the Sunday Times Best Places to Live list since it first began in 2013 – and I’m so excited to be able to join as the list expands onto TV. One of the great things about my job is the different people I get to meet, so travelling up and down the country with Ore and Sunetra to some of its most idyllic spots has been a fantastic experience.”

Kim Kinnaird, the Director of Halifax Mortgages, said: “At Halifax, we know it’s where you live that really makes somewhere feel like ‘home’ and what people look for when choosing where to live is a very personal choice. We know that the housing market can sometimes feel daunting when there are so many locations and things to consider. Taking a look at these fantastic locations is a great start, with options for different budgets and family situations, alongside an exciting blend of urban and rural living. We are excited to be bringing these stunning locations directly into people’s homes with this first of its kind programme.”

The content will run on Sunday 14th May 2023.

Sky Media announces a purrfect partnership between Channel 5 and ManyPets

The channel’s longest-ever partnership will see ManyPets’ campaign air throughout 2023 and into 2024

Today, pet insurance provider, ManyPets, will be sponsoring the Channel 5 genre strand known as Animal Tales, for over a year, starting from 14th April 2023. The sponsorship, brokered by The Specialist Works, will help bring to air a range of premium animal content across Channel 5, 5 Select and My5, including The Yorkshire Vet and new program, The Pet Psychic, premiering later this year.

Owned by Paramount, Channel 5’s Animal Tales is the home to an abundance of quality animal-themed programming. These feel-good shows are ‘paw’fectly placed on Channel 5, with 52% of viewers who identify Channel 5 as their preferred channel, also owning a pet.

Sarah Jones, Director of Planning at Sky Media said: “A whopping portion of Channel 5 viewers have a pet so we know that ManyPets’ sponsorship will reach a devoted, animal-loving audience. Returning family favourites like The Yorkshire Vet and exciting new premieres like The Pet Psychic offers the perfect context for the brand’s message.”

Pete Dale, VP UK Adsales and Commercial Partnerships at Paramount said: “We’re delighted to partner with ManyPets to celebrate all our amazing Animal content across Channel 5. We know how passionate our viewers are when it comes to their pets and love of animals, so having ManyPets on board as a sponsor is a perfect match.”

Hélène Vincent, Head of UK Marketing at ManyPets said: “We love to connect with passionate animal lovers like us and to let them know we are there for them through both the best times, and when things may go wrong. That’s why Channel 5’s animal programming is such a great fit for ManyPets to sponsor. Shows like The Yorkshire Vet, Dogs Behaving (Very) Badly, The Pet Psychic and more, give our audience a sense of belonging – they draw out the different emotions that come with being a pet parent and we want to show that we’re with them on the journey, every step of the way.”

Motorway to sponsor BT Sport’s broadcast coverage of the Premier League and UEFA Europa League

BT Sport has today announced that Motorway, the UK’s fastest growing used car marketplace will co-sponsor BT’s broadcast coverage of the Premier League, the UEFA Europa League and the UEFA Europa Conference League.

The sponsorship agreement brokered by Motorway’s media agency, MG OMD, and Sky Media, will span 127 live games across BT Sport’s coverage of the 2022 / 2023 season with the first game on the 6th August. The sponsorship will include a comprehensive activation package, including a series of whistle to whistle 5 and 10 second idents before games, during half-time and after games, as well as sponsorship across live streams through the BT Sport App and BT Sport website.

Motorway’s partnership with BT Sport is projected to reach 19% (5.696m) of the ABC1 audience and marks Motorway’s second major sponsorship of live sports coverage, following their recent sponsorship of the Guinness Six Nations coverage across 2022 and 2023.

Lloyd Page, CMO at Motorway, said: “‘We’re proud to partner with BT Sport and to play a role in bringing not just the beautiful game, but some of the most exciting football leagues in the world, to millions of football fans via our sponsorship of BT’s coverage of the Premier League, UEFA Europa League and UEFA Europa Conference League. With record numbers of motorists selling their cars online through Motorway this year, this sponsorship gives us an incredible opportunity to continue driving awareness of our platform – and help even more car owners sell their cars 100% online for a great price, to our nationwide network of thousands of dealers.”

Jeremy Rosenberg, Account Director, Advertising Partnerships BT Sport said: “We are delighted that through our work with Sky Media, we have partnered with Motorway to sponsor on BT Sport the broadcast coverage of the Premier League, the UEFA Europa League and UEFA Europa Conference League. It is fantastic to have a new brand to partner across our channels.”

Tom Cocker, Executive Director at MG OMD said: “We are thrilled to be supporting Motorway with their sponsorship of the Premier League on BT Sport. Following the acceleration of Motorway’s growth over the past year, this is the perfect partnership to help us continue to build brand awareness and fame with one the nation’s favourite football competitions. We look forward to the year ahead working with BT and Motorway on this exciting new partnership.”

Prestige Flowers aligns with true life stories and Christmas movies on Channel 5

Prestige Flowers is to sponsor an extensive selection of true-life programming and Christmas Movies on Channel 5, it was announced today.

The flower brand’s sponsorship of “Extraordinary Stories” content will run on Channel 5 and My5 across a wide variety programming that celebrate true stories from the UK and beyond, including: Jay Blades: No Place Like Home; Our Great Yorkshire Life and 22 Kids and Counting.

The broadcast sponsorship, brokered by Sky Media, will run across Channel 5 and My5 in a series of 5” and 10” idents beginning in July for Extraordinary Stories and Christmas Movies from November.

Recipe Media was responsible for the planning and buying of the TV sponsorship campaign across the Paramount-owned terrestrial network, a first for Prestige Flowers. Recipe Media is part of Recipe, an independent integrated agency.

The series of idents, titled ‘Delivering unexpected moments’, were created by Recipe, focusing on the human emotions that are evoked when receiving a bouquet of flowers. The ambition is to look beyond the bouquets and glimpse into personal stories and meanings behind sending and receiving flowers and watching an extraordinary story on Channel 5. Each ident opens on the close-up of someone as they react to receiving a Prestige Flowers bouquet.

Peter Dale, VP, Ad Sales and Commercial Development, Paramount, UK, said: “I’m delighted that Prestige Flowers has chosen to partner with Channel 5, sponsoring a breadth of content that celebrate incredible stories of interesting characters and amazing real lives, as well as what promises to be a stellar line-up of Christmas Movies. The partnership is the latest exciting example that demonstrates what Paramount UK can offer advertisers in terms of reaching an engaged British audience at scale, across our channel portfolio.”

Rebecca Poole, Advertising Manager, Prestige Flowers, said: “We are thrilled to partner with Channel 5 for our latest TV campaign. Extraordinary Stories has the perfect synergy to the sentiment of sending flowers, tapping into the notion of how receiving a surprise bouquet of beautiful flowers makes us feel. Not only that but shining a light on extraordinary stories and celebrating with flowers that leave a lasting impression.”

Nescafé sponsors Friends on Comedy Central and Channel 5 as part of ‘Make Your Moment’ campaign

The broadcast sponsorship will run across both ViacomCBS channels, in a series of 5” and 10” idents beginning this month.

Nescafé is to sponsor comedy series Friends on Comedy Central and Channel 5 throughout 2022.

The broadcast sponsorship will run across both ViacomCBS channels, in a series of 5” and 10” idents beginning this month.

The sponsorship was brokered and strategically driven by Nescafé’s media agency, Publicis Media NestléOne, in partnership with Sky Media. As well as managing the planning and buying, social content will also be led by NestléOne.

In a first for Nescafé, the whole portfolio of coffee Brand denominators (Original, Gold Blend, Azera and Gold Frothy) will pull together for the sponsorship, with the tagline ‘Make Your Moment’ aligning its different products with the breadth of energising and relaxing coffee moments and pauses throughout the year.

Mark Swift, SVP, Ad Sales, ViacomCBS, said: “I’m delighted that Nescafé has chosen to sponsor Friends on Comedy Central and Channel 5. This major sponsorship of one of the most iconic shows on television perfectly illustrates how ViacomCBS offers advertisers a breadth of engaged audiences across our channel portfolio with which brands can align.”

Reema Toor, Client Partner at Publicis Media NestléOne, said: “Friends is the perfect sponsorship fit for Nescafé, jam-packed with iconic everyday moments of connection over the course of the 10 seasons and with a strong engagement with our 25+audience throughout the day.”