Sky Sports to launch a series of Dynamic Ads to promote the All-New Vauxhall Corsa

Sky Sports will launch a series of Dynamic Ads inviting the audience to vote for the football transfer rumours to promote All-New Vauxhall Corsa

Vauxhall has partnered with Sky Sports News and MediaCom to promote the New Vauxhall Corsa. This is part of a broader sponsorship of the Transfer Window on Sky Sports News and SkySports.com that went live on 3^rd Jan 2020.

As part of this campaign, we collaborated with Diagonal View and the ‘real time’ dynamic technology company, Never.no. We have worked together to create dynamic and interactive TVCs for linear.

During the final days of the Transfer Window, we will air 3 of these interactive spots asking viewers to vote their opinion of the latest transfer rumours via social hashtags. Tracking these hashtags, we will then reveal the most popular opinion in the next ad break.