bp pulse and Sky Go Partner to Enhance the EV Charging Experience

bp pulse, one of the UK’s largest EV charging networks, is teaming up with Sky Go, the leading streaming service for Sky customers, to enhance the electric vehicle charging experience.

In a commercial first using Sky Go, brought to life by Sky Media and Mindshare, the campaign highlights the ease of access to the bp pulse network and Sky’s extensive on-demand content to help transform charging downtime into entertainment.
The campaign, set to start on 9th October, features a 30-second TV commercial (TVC) showcasing how bp pulse and Sky Go work together to enhance the EV charging experience. The creative hook leans on a modern twist to the classic drive-in experience, offering both convenience and premium entertainment for bp pulse & Sky customers. Freedom of electric driving meets the world of on-the-go entertainment.

The campaign execution cleverly leverages Sky Media’s AdSmart and digital targeting capabilities, to deliver geo-location messaging to reach a custom-built audience segmentation based on bp pulse charging locations.
The partnership will extend to social media, where bp pulse will provide curated entertainment recommendations spanning across an array of genres which can be enjoyed by the whole family. These clip compilations will include bp pulse pre-roll bumpers, as well as a bp pulse watermark present throughout to keep the brand top-of-mind for customers as they enjoy Sky Go content.
Elen Macaskill, Chief Customer Officer at bp pulse. “Through this partnership, we’re redefining what it means to charge your EV. Not only are we providing a convenient and fast EV charging network, but we’re also offering entertainment to pass the time, keeping our customers engaged and entertained while they power up,”

Sam Wood, Client Director at Mindshare Invention – “With hero creative that champions both the bp pulse brand and their effective EV charging network, and a supporting contextually-targeted social campaign – together bp pulse, Sky Go and Mindshare have created an engaging multi-channel partnership that will entertain viewers and highlight the benefits of out of home charging on-the-go.”

Karin Seymour, Director of Client and Marketing at Sky Media “Our collaboration with bp pulse offers a perfect partnership of relevance and entertainment – we’re combining our market-leading targeting capability to deliver an engaging and relevant message to the growing number of EV households.”

Audi to be the new sponsor of Sky Documentaries

Audi, a leader in premium electric vehicles, announces that the brand will be the new sponsor of Sky Documentaries from July.

The sponsorship, planned and brokered between Omnicom Media Group’s PHD and Sky Media, will see Audi’s electrifying e-tron idents across a range of engaging, immersive and exclusive documentary programming, including the below upcoming titles;

• The Princess (a documentary celebrating the life of Princess Diana on the 25th anniversary of her death)
• One Shot: The Football Factory (a programme focusing on footballers who dream of playing in the Premier League)
• Kingdom of Dreams (a fashion documentary which will showcase the world of fashion across three decades)

The channel is dedicated to world-class documentaries from award-winning film makers that explore a broad range of topics. The Audi sponsorship covers new and exclusive factual releases and an extensive library of documentary content with the campaign planned to go live across multiple platforms.

Tony Moore, Head of Marketing, Audi UK says: “We’re extremely excited about our new partnership with Sky Documentaries, the home for immersive quality content.

The fascinating story-telling relates closely to our own progressive range of Audi e-tron fully-electric models which are redefining the future of premium mobility. We’re looking forward to celebrating these electrifying and innovative moments through this partnership.”

Nicola Dhanjal, Business Director, PHD, said “Working on a brand as prestigious and forward-thinking as Audi is always exciting in media. Sky Documentaries is the perfect, like minded partner who will enable us to deliver a platform where Audi can showcase their innovation and quality via credible premium programming.”

Sarah Jones, Director of Planning at Sky Media, said “The Audi brand is a perfect match for Sky Documentaries’ premium, award winning shows. We’re delighted to build an even stronger relationship with Audi through this long term partnership and really excited to see the impact that it has on Audi’s business.”