Jacamo and Sky Media partnership celebrates the natural beauty of big in the great outdoors

Against an epic natural back drop, the next chapter of Jacamo’s partnership with Sky Media tells the story of male body confidence

Sky Media has announced the renewal of its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.

Jacamo’s campaign, reaching men between the ages of 25-44, aims to shift consumer brand perceptions from ‘fat to big’. The creative establishes this message by embracing and showcasing the natural beauty and powerful parallels between big mountains, big trees, big open spaces and most importantly, big men.

The big moment of the partnership culminates in a cinematic 10min40 branded content piece, as well as a 2min40 cutdown, documenting the Jacamo challenge and shows that big isn’t a matter of size; it’s the true measure of a man who embodies values of strength, hard work and determination. The ‘Force of Nature’ challenge content will be teased at the end of a 40 second interactive red button Jacamo advert on linear TV across the Sky portfolio.  This is a shortened version of the branded content piece to build interest around the longer creative, that will be hosted on Jacamo’s social channels and Sky Sports VOD platform.

As part of the wider partnership, Jacamo’s 30-second advert is proceeded by a 10-second ‘Sky Presents’ ident on Sky Sports and Sky One. The TVC is a high-impact and highly stylized advert showing the beauty of big and building contextual relevancy for Jacamo with the channels’ biggest shows, including Premier League football, 2020 Scottish Championship golf and The Russell Howard Hour.

Leveraging Sky Media’s access to talent, the Jacamo challenge has enlisted well known outdoor experts including former SAS Elite forces Ollie Ollerton and Jay Morton, and physically imposing former athletes, Paul Olima and James Haskell, to take each other on in a competitive race, set in the big outdoors. Against a backdrop of stunning landscapes in the Lake District, a well-known and iconic part of the UK, the talent is put to task. Split into pairs and armed with a Jacamo pack (clothes, tech and outdoor equipment to help them along the way), the men are dropped at a starting point and challenged to reach the final meeting point, a remote pub called the Jacamo Arms, within an allotted time. On the way, against the great outdoors and against the clock, the big pairs face a series of big obstacles in a competition to finish the journey quickest and earn the ultimate bragging rights. The long-form content captures the huge physical challenges, authentic moments and men’s reactions along the journey, culminating in a chat over a pint down at the Jacamo Arms.

Kenyatte Nelson, Chief Brand Officer at Jacamo, said, “Capturing the zeitgeist, we are excited to step out into the beauty of the great outdoors, which has been so greatly appreciated in 2020. During this time of lockdown, we’ve found escapism in our televisions and rediscovered the powerful benefits of nature for our mental health and wellbeing.”

The campaign TVCs launched on 16^th October and will run until 21st December, with the bespoke branded content pieces launching on TV and VoD on the 13th of November and being available until 21^st December.

Sarah Jones, Director of Planning at Sky Media, added, “Our 2019 partnership with Jacamo for their “Own Your Moment” campaign was an incredible success story – increasing the brand’s likeability by 28pp and consideration by 27pp. We are delighted to have the opportunity to build on the campaign’s success, with this piece of branded content.

Eleanor Mitchell, Client Director, Carat Manchester, said, “In the UK, we have access to some of the most stunning scenery in the world, from epic mountains to awe inspiring forests. We are really excited to see our clients’ branded content play out in a raw, real settings championing real men who exemplify the brand’s values.”

This year’s campaign’s planning and buying was handled by Carat Manchester while production was undertaken by Diagonal View.

To read the case study from Jacamo’s 2019 ‘Own Your Moment’ campaign, please visit here.

Zurich Insurance launches new brand purpose with year-long sponsorship of Sky Nature and National Geographic

The partnership will communicate the insurer’s brand purpose to create a brighter future together.

Sky Media have announced that insurance group, Zurich, will become channel sponsor of the newly launched Sky Nature and National Geographic Primetime. The sponsorship brings to life Zurich’s new global brand purpose and commitment to an optimistic, sustainable future, ‘creating a brighter future together’.

The 15 second and five-second-long creative will broadcast across both channels for 12 months on linear, VoD and Sky Go, and will be amplified through Zurich’s digital channels. The creative draws on powerful and heart-warming examples of animals in the natural world to help tell Zurich’s story of expertise and inherent sense of optimism. One advert sees a bear patiently waiting in a river to catch its salmon dinner, which eventually turns up right under its nose.

Tracy Waxman, Head of Marketing Communication at Zurich, said, “The content on Sky Nature and National Geographic perfectly aligns with our new brand purpose and ambitions around sustainability, so we’re thrilled to be the channel sponsor for this coming year. Reaching a likeminded audience through this sponsorship will help us to amplify our brand purpose and lead the industry in creating a brighter future for our customers, our people, our communities and our planet.”

The UK is the first country to launch Zurich’s global brand identity, with the TV partnership playing a pivotal role in the rebrand timing. Zurich’s commitment to sustainability and brighter future will be established from the beginning by reaching an authentic audience, who equally share a passion to preserve and explore the beauty and wonder of the natural world.

Sarah Jones, Director of Planning at Sky Media, added, “This sponsorship is the perfect fit for Sky Nature and National Geographic, and we’re pleased to be helping Zurich deliver this positive and important message to our audiences.”

Rob Bellass, Managing Partner, Client Services at UM, said, “Working with Zurich and Sky Media on this exciting and bespoke sponsorship has been an absolute pleasure, we can’t wait to see it go live.”

The campaign, which was identified and negotiated by UM, launched on 1st November 2020 and will run until 31st October 2021.

Sky to launch Sky Documentaries and Sky Nature

These new additions to Sky’s entertainment portfolio follow the launch of Sky Crime in October and Sky Comedy which hits customers’ screens today

Sky announces the launch of two brand-new factual services, Sky Documentaries and Sky Nature. These new additions to Sky’s entertainment portfolio follow the launch of Sky Crime in October and Sky Comedy which hits customers’ screens today.

Research shows that documentaries are rising-up the popularity stakes with Sky customers – factual shows are now the second most popular genre after drama. The two new channels will offer hundreds of hours of factual programming, providing an unmissable mix of premium, original commissions and acquired content, including extensive on demand libraries.

The channels will launch in the Spring and be available to Sky customers at no extra charge through linear and on demand. They will also launch on NOW TV, available as part of the NOW TV Entertainment Pass.

Sky Documentaries will be the home of world-class, real life stories from award-winning film makers, including HBO and SHOWTIME® documentaries and new Sky original documentaries. With a mix of feature length documentaries and series that will challenge, provoke and entertain, the channel will explore a broad range of topics from sport and real-world controversies through to biographies of some of the world’s most famous and infamous people.

New Sky originals will include Bitter Pill: Primodos and Tiger Woods: The Comeback; alongside HBO exclusives McMillions from executive producer Mark Wahlberg and After Truth directed by Andrew Rossi. SHOWTIME exclusive The Kingmaker directed by Lauren Greenfield will also air, along with an extensive on demand library of documentaries including What’s My Name: Muhammad Ali and Robin Williams: Come Inside My Mind.

Sky Nature will be home to breath-taking natural history programming, dedicated to exploring the beauty and wonder of the natural world and inspiring us all to do more to look after it. The channel will feature landmark Sky original series, including Sky’s existing David Attenborough collection, and be the home of Love Nature programming on Sky.

New Sky originals will include Extreme Animals: One Wild Day and Extreme Animals: Life’s First Steps, with two further premium originals currently in development. Love Nature originals will include Amazing Animal Friends, produced by Emmy & BAFTA award winning producers, Oxford Scientific Films and; Wild Tales from the Farm, filmed in the UK and narrated by Hugh Bonneville.

Zai Bennett, Managing Director of Content at Sky, said: “Premium documentaries and nature series are increasingly important to our customers, with them wanting to get to the shows they want as quickly as possible. That’s why we’re launching two new content brands, Sky Documentaries and Sky Nature. These new channels will offer our customers an unrivalled destination for brand new, world class documentaries and nature programming as well as an extensive on demand library of the world’s best factual programmes.”

The introduction of the two new services follows on from Sky’s recent launch of Sky Studios, a new Europe-wide development and production capability which will see Sky’s investment in original content more than double over the next five years.

This is the latest development in Sky’s commitment to investing in original British content, offering customers more of the content they love, that they can watch where they want, when they want. The entertainment portfolio on Sky in UK and Ireland now includes eight core Sky channel brands: Sky One, Sky Atlantic, Sky Witness, Sky Arts, Sky Crime, Sky Comedy, Sky Documentaries and Sky Nature alongside the Sky Cinema and Sky Kids services. Sky’s other channel brands include E!, SYFY, Pick and Challenge.

Key upcoming launches on Sky Documentaries include:

Bitter Pill: Primodos

A feature length Sky original documentary that examines the story of the hormone pregnancy test Primodos from the 1960’s and 1970’s which victims believe to be a disaster on a par with thalidomide. Both the manufacturer and the government regulator insist to this day that there is no causal link. Now, after a nine-year investigation Sky journalist Jason Farrell has forensically built a case that points to one of the pharmaceutical industry’s biggest scandals and a monumental failure by the UK authorities to protect unborn children.

Tiger Woods: The Comeback

This Sky original documentary tells the compelling and incredible story of one of sports’ greatest ever comebacks. Having been written off by so many, after undergoing four potentially career ending back surgeries and 18 months after having confessed that he may never play competitive golf again; the greatest golfer of the modern era returned to Augusta, where it had all began 22 years previously, to confound his critics by dramatically coming from behind to win his long awaited 5^th Masters title, his 15^th Major title and his own personal battle with his mind, his body and with the sport itself.

McMillions

Six-part HBO series, executively produced by Mark Wahlberg which chronicles the stranger-than-fiction story of an ex-cop turned security auditor who rigged the McDonald’s Monopoly game promotion for a decade, stealing millions of dollars and building a vast network of co-conspirators across the U.S. The docuseries will draw on exclusive first-hand accounts and archival footage from the FBI agents who brought down the gaming scam, McDonald’s corporate executives and the culprits and prize-winners who profited from the complicated scheme.

After Truth: Disinformation and the Cost of Fake News
In the age of social media, this eye-opening HBO documentary examines the rising phenomenon of “fake news” and the impact that disinformation, conspiracy theories and false news stories have on the average citizen. The film focuses on several high-profile made-up news stories in recent years with real world consequences, including the infamous “Pizzagate” case, the disinformation campaigns that influenced the 2016 presidential election, the Jade Helm conspiracy, and others. Drawing from exclusive access and interviews with a variety of experts, as well as purveyors and targets of misinformation, the documentary sheds light on how post-truth culture has become an increasingly dangerous part of the global information environment. Directed by Andrew Rossi and executive produced by Brian Stelter.

The Kingmaker

From Lauren Greenfield (Generation Wealth), this SHOWTIME documentary explores the disturbing legacy of the Marcos regime in the Philippines, and chronicles Imelda’s present-day push to help her son, Bongbong, win the vice-presidency. It had a theatrical run last year, which culminated in a WGA Award nomination for documentary screenplay.

Key upcoming launches on Sky Nature include:

Extreme Animals: One Wild Day

This Sky original series is a roller-coaster through a day in the wild. The first rays of sun symbol the start of a new day for some of the world’s most extraordinary animals. The day changes dramatically as the clock ticks up to the silent oppressive heat of midday; a time where reptiles thrive and gentle giants must retreat before ramping up the action to the hi-octane drama just before dusk. As dark creeps in there’s an uneasy turn, plunging into the horror movie of a night in the wild; a world where eerie monsters and nimble little leapers rule supreme. It all ends back in the safety of sunrise with the start of a new day. For some animals 24 hours is the blink of an eye – for others it’s an entire lifetime – but for every creature there’s a moment in its day it must take advantage of to survive.

Extreme Animals: Life’s First Steps

In this stunning Sky original series we follow Patrick Aryee and an adorable cast of characters as they take their first steps and learn the life skills they’ll need to survive in the wild. From the outback of Australia to the Costa Rican coast we watch as our tiny heroes overcome each new challenge and marvel at the extraordinary lengths some animal parents will go to protect their precious offspring.

Amazing Animal Friends

This heart-warming and fascinating Love Nature returning series brings viewers the most surprising animal friends from around the world. From a duck that won’t enter the water without her Labrador Retriever guardian, to a very special friendship between a rhino and a lamb, to an elephant who thinks she’s a buffalo, we travel the globe to track down the cutest, funniest and most unusual animal relationships.

Wild Tales from the Farm

To the casual observer, this picturesque English farm might appear familiar and serene. There’s Molly the calf, Grace the pig and Big Joe the rooster – all living like farm animals do. But there’s so much more going on than meets the eye. This unprecedented natural history Love Nature series brings blue chip filmmaking out of the wild and into the barn, unveiling the relationships, struggles and wildness that lingers in creatures we think we know. Narrated by Downton Abbey star Hugh Bonneville, the series follows the lives of domestic animals and their wild neighbors across four stunning seasons, revealing the farm as you’ve never seen it before.