Prestige Flowers renews sponsorship with Channel 5 in seven-figure deal

Sky Media announces that Prestige Flowers has renewed its sponsorship of Channel 5, following the success of its 2022 campaign. The seven-figure deal includes a 12-month sponsorship of Extraordinary Stories, running from April 2023 to April 2024, and a two-month sponsorship of Christmas Movies, running from November to December 2023.

Since Prestige Flowers first aired as a Channel 5 sponsor in July 2022, the brand has reached 61% of all adults in the UK (31.5 million). Popular programming that helped achieve this reach included 22 Kids and Counting, Inside the Tower of London, and Secrets of the Royal Palaces.

The renewal deal was brokered by media agency, Recipe; the same creative minds behind the 10” sponsorship idents which will run across linear and VOD. These idents showcase the range of human emotions which are evoked when receiving the gift of flowers.

The renewal of this sponsorship will cement Prestige Flowers’ affiliation with the astonishing people and emotional backstories at the centre of Channel 5’s Extraordinary Stories content. It will also align the joyous sentiment of sending flowers with the uplifting festive films throughout the Christmas Movies portion of the campaign.

Philip Crowther Business Director of Prestige Flowers has said “We are delighted to have extended our Extraordinary Stories deal with Channel 5 that is ‘Delivering Unexpected Moments. This 7-figure 1 year extension of the hugely successful Channel 5 campaign for Extraordinary Stories, developed in collaboration with Recipe, will continue to the build the mass coverage we need and showcase the emotional impact of sending and receiving flowers beyond the bouquets themselves. Our continued partnership with Channel 5 is a significant milestone for us, and we’re excited to bring unexpected moments of joy to a wider audience.”

Peter Dale, VP Adsales & Commercial Development, Paramount UK has said “We’re thrilled to renew our partnership with Prestige Flowers across Channel 5 throughout 2023 and beyond. Their continued support demonstrates our shared commitment of celebrating significant moments in everyday lives, that resonate with our audience”.

Motorway to sponsor BT Sport’s broadcast coverage of the Premier League and UEFA Europa League

BT Sport has today announced that Motorway, the UK’s fastest growing used car marketplace will co-sponsor BT’s broadcast coverage of the Premier League, the UEFA Europa League and the UEFA Europa Conference League.

The sponsorship agreement brokered by Motorway’s media agency, MG OMD, and Sky Media, will span 127 live games across BT Sport’s coverage of the 2022 / 2023 season with the first game on the 6th August. The sponsorship will include a comprehensive activation package, including a series of whistle to whistle 5 and 10 second idents before games, during half-time and after games, as well as sponsorship across live streams through the BT Sport App and BT Sport website.

Motorway’s partnership with BT Sport is projected to reach 19% (5.696m) of the ABC1 audience and marks Motorway’s second major sponsorship of live sports coverage, following their recent sponsorship of the Guinness Six Nations coverage across 2022 and 2023.

Lloyd Page, CMO at Motorway, said: “‘We’re proud to partner with BT Sport and to play a role in bringing not just the beautiful game, but some of the most exciting football leagues in the world, to millions of football fans via our sponsorship of BT’s coverage of the Premier League, UEFA Europa League and UEFA Europa Conference League. With record numbers of motorists selling their cars online through Motorway this year, this sponsorship gives us an incredible opportunity to continue driving awareness of our platform – and help even more car owners sell their cars 100% online for a great price, to our nationwide network of thousands of dealers.”

Jeremy Rosenberg, Account Director, Advertising Partnerships BT Sport said: “We are delighted that through our work with Sky Media, we have partnered with Motorway to sponsor on BT Sport the broadcast coverage of the Premier League, the UEFA Europa League and UEFA Europa Conference League. It is fantastic to have a new brand to partner across our channels.”

Tom Cocker, Executive Director at MG OMD said: “We are thrilled to be supporting Motorway with their sponsorship of the Premier League on BT Sport. Following the acceleration of Motorway’s growth over the past year, this is the perfect partnership to help us continue to build brand awareness and fame with one the nation’s favourite football competitions. We look forward to the year ahead working with BT and Motorway on this exciting new partnership.”

Prestige Flowers aligns with true life stories and Christmas movies on Channel 5

Prestige Flowers is to sponsor an extensive selection of true-life programming and Christmas Movies on Channel 5, it was announced today.

The flower brand’s sponsorship of “Extraordinary Stories” content will run on Channel 5 and My5 across a wide variety programming that celebrate true stories from the UK and beyond, including: Jay Blades: No Place Like Home; Our Great Yorkshire Life and 22 Kids and Counting.

The broadcast sponsorship, brokered by Sky Media, will run across Channel 5 and My5 in a series of 5” and 10” idents beginning in July for Extraordinary Stories and Christmas Movies from November.

Recipe Media was responsible for the planning and buying of the TV sponsorship campaign across the Paramount-owned terrestrial network, a first for Prestige Flowers. Recipe Media is part of Recipe, an independent integrated agency.

The series of idents, titled ‘Delivering unexpected moments’, were created by Recipe, focusing on the human emotions that are evoked when receiving a bouquet of flowers. The ambition is to look beyond the bouquets and glimpse into personal stories and meanings behind sending and receiving flowers and watching an extraordinary story on Channel 5. Each ident opens on the close-up of someone as they react to receiving a Prestige Flowers bouquet.

Peter Dale, VP, Ad Sales and Commercial Development, Paramount, UK, said: “I’m delighted that Prestige Flowers has chosen to partner with Channel 5, sponsoring a breadth of content that celebrate incredible stories of interesting characters and amazing real lives, as well as what promises to be a stellar line-up of Christmas Movies. The partnership is the latest exciting example that demonstrates what Paramount UK can offer advertisers in terms of reaching an engaged British audience at scale, across our channel portfolio.”

Rebecca Poole, Advertising Manager, Prestige Flowers, said: “We are thrilled to partner with Channel 5 for our latest TV campaign. Extraordinary Stories has the perfect synergy to the sentiment of sending flowers, tapping into the notion of how receiving a surprise bouquet of beautiful flowers makes us feel. Not only that but shining a light on extraordinary stories and celebrating with flowers that leave a lasting impression.”