CENTER PARCS RENEWS SKY CINEMA PARTNERSHIP WITH A FIVE-MONTH SPONSORSHIP ACROSS FAMILY-FRIENDLY FILM CHANNELS

Family short break provider Center Parcs has today renewed its partnership with Sky Media for a five-month sponsorship of its family-focused movie channels: Sky Cinema Family, Sky Cinema Animation, as well as for family films on Sky Showcase and Sky Max.

The partnership encompasses linear, VOD and online. The deal was brokered by media agency Hearts & Science and is designed to drive brand awareness for Center Parcs ahead of the 2023 peak holiday booking season.

Sponsorship idents for Center Parcs will run across all four Sky channels for films certified 12 and under, which will include hits such as Sonic 2, Peter Rabbit 2 and Sing 2. Over the duration of the campaign, the Center Parcs brand will reach 2.3m viewers.

The partnership will be amplified across @SkyTV and @SkyCinema social channels including YouTube, Instagram and Facebook, guaranteeing a further 1.8 million views. Brand tagging allows users to click through to Center Parcs’ website, and Sky will offer bespoke integration for social posts about the relevant films to engage parents.

Colin Whaley, Sales and Marketing Director at Center Parcs, says: “We know that families like to come together and watch films in the run up to Christmas, so this sponsorship is a great opportunity to remind them of the family time Center Parcs offers. We’re really excited to showcase Center Parcs to even more families through new creative and engaging formats.”

Garrett O’Reilly, CEO at Hearts & Science, adds: “While family time is increasingly spent across different screens, there’s still nothing better than a big Christmas movie to bring us all together on the sofa. Sky’s family-friendly movie channels are highly targeted so there’s no better streaming option for the Center Parcs brand.”

Casillero del Diablo renews successful Sky Media partnership

The No.1 Chilean wine brand in the UK is delighted to announce it has renewed its long-running media partnership with Sky Cinema

Casillero del Diablo, the No.1 Chilean wine brand in the UK, is delighted to announce it has renewed its long-running media partnership with Sky Cinema.

• Partnership with Sky, launched in 2015, is now renewed until December 2022
• The partnership is projected to reach over 75% of all ABC 1 adults
• Casillero del Diablo brand awareness has grown to 81% and it has doubled its brand household penetration to 11% in the 5 years of the partnership
• Casillero del Diablo continues to grow +26% value YoY
• Casillero del Diablo is the UK’s No.1 Chilean wine brand, No.4 total wine brand.

The wine brand, the number 4 wine brand in this country and currently enjoying 26% value growth and its highest ever household penetration figure of 11%, has partnered with Sky since 2015.

Clare Griffiths, Commercial Director at Concha y Toro UK, said: “The partnership has worked hard to create an ‘owned’ wine drinking occasion, emphasising our wine as the perfect partner to enjoy with a film at home and helping shoppers recognise Casillero when in the wine aisle.”

Sarah Jones, Director of Planning at Sky Media, said: “We’re delighted that Casillero have extended their partnership for a further 2 years and will continue to sponsor the UK’s best loved films. From their cinematic sponsorship creative to their in-store activations, Casillero have worked tirelessly to cement their association with the magic of movies on Sky, and in renewing their sponsorship, have become our longest-standing cross-channel movie sponsor.”

The partnership features sponsorship idents across the Sky Cinema genre channels*, Movies24 & Movies24+, Sony Movies, Sony Movies Classic, Sony Movies Action, as well as across Sky On Demand and Sky Go. Over the next 24 months the sponsorship is projected to reach over 75% of all ABC1 adults in the UK. With Sky’s Video On Demand platforms continuing to see year-on-year increases in movies viewing, Casillero’s affiliation with cinematic films is expected to go from strength to strength.

Casillero del Diablo continues to show excellent growth in the UK, with retail sales fast approaching £200 Million in the latest 52 week data, and 26% growth year on year.