iProspect Secures Interactive Investor’s First Ever TV Sponsorship

Manchester collaboration partners investment platform with Sky News’ Financial Report

dentsu UK&I’s iProspect has secured an exclusive cross-platform partnership between Interactive Investor (ii) and Sky Media in the UK, representing the retail investment platform’s first foray into TV sponsorship.

Launching today, the one-year partnership will see Interactive Investor feature around the Financial Report on Sky News which airs four times a day on weekdays during stock market trading hours between 9am and 5pm. The regular report brings viewers key share index and market movements including major currency markets and exchange rates.

For the first time ever, the sponsorship package extends onto Sky News’ popular social channels, including The Ian King Show. It also comprises a contextual digital presence on the Business section of Skynews.com and the Sky News mobile app as well as live simulcast of the financial report on Sky Go.

Interactive Investor is headquartered in Manchester and the new partnership is the result of collaboration from teams also in Manchester at iProspect and The Story Lab, dentsu’s partnership content arm, together with Sky Media. Recipe are responsible for the creative.

Zoe Lawrie, Head of Brand and Creative said: “We’re thrilled to be able to kick off a new partnership with Sky Media. The Financial Report sponsorship on Sky News is an incredible match for our target audience’s interests and will ensure we get regular and relevant brand cut-through in a crowded broadcast market.”

Heidi Kenyon-Smith, Client MD, iProspect said: “We’re really proud of the work we’re doing for Interactive Investor from Manchester. This exciting new cross-platform sponsorship of Sky News’ Financial Report delivers an important next step on ii’s brand building journey, providing the perfect environment to reach a significant and financially minded audience throughout the year. It’s a fantastic example of how we are collaborating with dentsu colleagues at The Story Lab to create effective solutions for our clients.”

Sarah Jones, Director of Planning, Sky Media said: “We’re delighted to have agreed this long-term deal with Interactive Investor as the exclusive cross-platform sponsor of the Sky News Financial Report. It’s great to be working with dentsu and iProspect on the brand’s first foray into sponsorship, and we look forward to watching the partnership develop across 2022 and hopefully beyond.”

Sky Media Announces the Make My Money Matter Campaign as First Sponsor of Sky News’ The Daily Climate Show

Sky Media has announced Make My Money Matter as the first sponsor of Sky News’ The Daily Climate Show.

• Make My Money Matter – a people powered campaign for sustainable pensions – to sponsor The Daily Climate Show on social media from 11 April 2022
• Using Sky Media’s Social Sync product, Make My Money Matter’s campaign will reach a highly defined eco-conscious audience across the UK via Sky News’ social channels including Facebook and Twitter
• It focuses on new research from the campaign group, which reveals the links between UK pension savings and global deforestation.

The Daily Climate Show’s social clips were identified as the perfect environment for Make My Money Matter to promote actionable, positive solutions for individuals committed to acting on the climate crisis. Through the sponsorship, millions watching the Sky News show on social channels will see Make My Money Matter’s educational messages that encourage people to think about how their pensions are invested, and the impacts those investments have on the planet.

Make My Money Matter is a people-powered campaign group founded by acclaimed Filmmaker and Activist Richard Curtis. The group aims to give the UK public more voice and choice over how their money is invested and ensure that the trillions of pounds invested by UK pension schemes helps to build a better world.

This year, the campaign is working to ensure all pension providers commit to robust net zero targets and eradicate deforestation from their investments.

Richard Curtis, Writer, Director and Co-founder of Make My Money Matter, commented: “It’s not always the first thing that comes to mind, but greening your pension is one of the most powerful ways to help save the planet – in fact, it’s 21x more effective than lots of other changes like going vegetarian, switching energy provider or giving up flying.

Partnering with the UK’s first ever dedicated climate show on Sky News to get this message out was an obvious choice for us. The Daily Climate Show segments speak about the climate crisis and its effects, but most importantly provides positive actionable steps that people can take, which perfectly aligns to our goals at Make My Money Matter”.

We hope this campaign will not only educate people on the enormous power of their money, but empower them to seek a pension to be proud of.”

Praised by President of COP26, Alok Sharma, for “informing and engaging its viewers about the climate crisis, and the need for urgent action,” The Daily Climate Show broadcasts across Sky News TV, Digital and Social platforms. The show puts people at the heart of its journalism, hearing from those impacted by climate change, and people adapting to it, as well as scientists and policy makers.

To reach relevant audiences, the campaign will deliver over 3 million highly targeted views featuring co-branded creative idents signifying “The Daily Climate Show supported by Make My Money Matter” alongside daily clips on Sky News’ Facebook and Twitter channels.

Furthermore, to amplify this organic association with the editorial content, Sky Media’s Social Sync technology with also promote the show’s content, alongside Make My Money Matter’s creative, to a highly defined eco-audience on Facebook and Twitter.

Sarah Jones, Director of Planning at Sky Media, commented:

“We’re thrilled to have Make My Money Matter on board as the first-ever partner for The Daily Climate Show on Sky News. Sky is committed to sustainability in everything that it does and working with like-minded brands to spread this message further is key for us. Through this sponsorship, Make My Money Matter will reach a really engaged group of individuals who care about the environment and are keen to learn about actionable insights that impact their everyday decisions – like choosing a sustainable pension fund”.

The social media sponsorship with The Daily Climate Show launches in the UK on the 11^th April and runs until the 2^nd May.