Sky Sports ‘MO’bilises Top Talent to Champion Men’s Health Awareness with Movember

Sky Media, the advertising sales arm of Sky, has announced an exciting new partnership with Sky Sports and global men’s health charity Movember known for its ground-breaking work.

In collaboration with the agency Bicycle, the content-led campaign aims to leverage Sky Sports’ top talent to drive awareness, sign-ups, and donations for Movember, while also showing that you don’t need to ‘grow a mo’ to join in. There are countless ways for women and anyone else to show support and get involved, from moving 60km in the month, hosting an event or taking on an epic challenge.

Featuring popular Sky Sports presenters Simon Thomas, Pete Graves, Clinton Morrison, and Hayley McQueen the campaign will include four bespoke 30-second TV commercials which will air across Sky Sports platforms. The campaign will also incorporate digital and social content including exclusive interviews with presenters who are growing moustaches to personally champion the cause.

Movember’s 2024 campaign with Sky Sports is strategically designed to engage new and existing audiences, reigniting excitement and increasing participation and will even see co-branded ‘Sky Sports Presents’ idents as part of the creative playout.

“Our partnership with Movember goes beyond the typical campaign; we’re using our platform to engage millions of viewers in meaningful conversations about men’s health,” said Karin Seymour, Director of Client & Marketing. “With top Sky Sports presenting talent like Simon Thomas and Pete Graves leading by example, we aim to spark action across the UK, motivating people to grow, donate, and make a lasting impact.”

Throughout Movember, Soccer Saturday and Sky Sports fans will be able to monitor the progress of the moustache growing in action as Simon Thomas and Pete Graves, both take part in the Movember challenge.

The campaign will be visible across various Sky platforms, including Video on Demand (VOD), SFVOD, digital editorial, social and linear TV channels, ensuring widespread reach and engagement.

Anne-Cecile Berthier, Country Director UK & Europe at Movember, said: “We are excited to work with Sky Media to bring millions of eyes to Movember, helping to raise funds and awareness to change the face of men’s health.

“As a charity, we work tirelessly to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. And we couldn’t do it without our global community of supporters. So, whether you’re growing a Mo, taking on an epic challenge or hosting an event, we’re encouraging everyone to get involved this Movember.”

Since its inception in 2003, Movember has grown into a global movement, funding more than 1,300 men’s health projects around the world. The charity is dedicated to addressing four critical areas of men’s health: mental health, suicide prevention, prostate cancer, and testicular cancer. Sky Sports’ campaign aims to remind audiences of the tangible impact their involvement can make.

Tayto hits the bullseye with sponsorship of darts on Sky Sports

Tayto Group, category leaders in Pork Snacks are launching their biggest ever campaign for pork scratchings – sponsoring coverage of darts on Sky Sports.

The exciting new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range.

This perfect pairing of pork scratchings and darts kicks off on July 13th with the World Matchplay tournament in Blackpool and continues all the way through to January 3rd culminating in the epic finale of the World Darts Championship at Alexandra Palace.

Running across four major tournaments, this heavyweight campaign will be viewed by 6 million people delivering almost 300 million views. The ad creative features the commentary style and jargon unique to darts, which is certain to hit the spot with darts and scratchings fans alike.

In its first ever TV campaign for pork snacks, Tayto will shine a spotlight on their top-flight pork snacks – the No.1 selling Mr. Porky Original Scratchings, the unique Mr. Porky Crispy Strips, and Midland Snacks’ traditional Hand Cooked Pork Scratchings.

“We’re incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship,” comments Tayto’s Marketing Director Matt Smith. “Darts and pork scratchings are the perfect partnership. Helped by the ‘Luke Littler effect’, darts is on a roll, as are pork snacks as the fastest growing segment in Savoury Snacks.”

Andy Benningfield, Head of Broadcast at Bray Leino, says: “In life, there are some perfect doubles. Lennon and McCartney, strawberries and cream, tea and biscuits, and now, pork snacks and Darts on Sky Sports. The partnership between Tayto Group’s pork snacks and Sky Media really is tops and we’re delighted to play matchmaker. We’re sure that viewers of the darts will agree Tayto Group has hit a nine darter with this campaign.”

Through this campaign, as category leaders, Tayto aims to drive further awareness and growth of both Mr. Porky and Midland Snacks – reminding the nation that there really is no matching a scratching.

About Tayto Group:
Tayto Group is Britain’s largest family-owned snack manufacturer with five manufacturing sites across the UK generating sales of £280m. With a portfolio of well-loved brands including Golden Wonder, Tayto, REAL and Mr Porky, Tayto is also the UK’s leading supplier of retailer-branded snacks.

Sky Sports Golf and adidas strike new six figure deal

adidas becomes the official apparel partner for Sky Sports Golf Coverage

The multi-year partnership, which was brokered directly by Sky Media, spans product placement, media and licensing.

Today, adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the world of golf. The partnership will be launched during The 152nd Open at Royal Troon, where adidas apparel will be worn by all Sky Sports talent during live coverage of the championship. The collaboration of two influential brands also includes media spend to promote the partnership via contextual placement across linear and digital platforms.

The partnership announcement will launch during the week of The Open, across both linear and digital platforms with co-branded 30” spots within build up and live coverage, plus a Sky Sports HPTO on the opening day of the tournament along with digital display and video throughout the week across skysports.com.

As part of the deal, adidas will supply apparel, footwear and accessories which will be worn by Sky Sports Golf presenters, commentators and crew during live broadcasts and at all Sky Sports’ event. On top of this, the partnership also paved the way for a competition which offered viewers the chance to win a ‘money can’t buy’ experience at the AIG Women’s Open with Sky VIP.

The two brands come together as leaders within the sports industry who have a shared ambition to elevate the golf experience for fans and athletes alike. Both Sky Sports and adidas are committed to showcasing dynamic content, using cutting-edge technology, and performance-driven insights to introduce new products and coverage that shape the future of the sport.

Karin Seymour, Director of Client and Marketing at Sky Media shares: “Both adidas and Sky Sports are key players in the world of golf and are truly passionate about making the sport engaging and accessible. This is why I am excited about a multi-year partnership that will allow us to connect in a deeper and more engaging way with our passionate and growing audience.”

Director of Golf for Sky Sports, Jason Wessley said: “It’s fantastic to collaborate with adidas, a brand leading the way in golf innovation and partnerships in recent years. We have a great opportunity to connect and relate to a younger audience, and all of us at Sky Sports Golf look forward to building our partnership with adidas over the coming years.”

Andrew Law, General Manager at adidas – EMEA said: “We are incredibly excited about our new partnership with Sky Sports Golf. This partnership will further elevate our position as a sports brand in golf, reaching not only a wider golf audience, but all sports fans that follow along the vast Sky Sports network.”

“The opportunity to drive further awareness in women’s golf is particularly thrilling, as our current partnerships with the Ladies European Tour and the AIG Women’s Open are perfectly complemented with this new agreement. Our shared efforts with Sky to make a meaningful impact at grassroots level in golf, while encouraging more people to play the sport and give aspiring athletes the opportunity to achieve their dreams, is something we are looking forward to seeing become a reality.”

Optimum Nutrition becomes the Official Nutrition Partner of Sky Sports

Sky Media announces Optimum Nutrition as the Official Nutrition Partner of Sky Sports.

The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VOD platforms. Working in partnership with Sky Sports, the partnership will help the brand continue to build awareness and visibility, placing it at the heart of key moments and stories throughout an unmissable summer of sport.

The multisport execution will manifest in co-branded TV Commercials fronted by Sky Sports talent Micah Richards and Natalie Pinkham, alongside McLaren Racing’s Lando Norris and Optimum Nutrition’s own brand ambassador Lauren James.

Brokered by Manning Gottlieb OMD, the multi-platform partnership will run across Linear, Video on demand, Short-form video on demand, and social channels, with a brand evaluation to measure the campaign’s success through brand metrics including awareness, saliency and recognition.

Produced by Sky Media Commercial Productions, the campaign creative will comprise of 1 x 30” Hero TVC, 1 x 10” Hero TVC, and another 2 x 10” TVCs that focus on football and Formula 1. The TVCs will play out across general airtime as well as Premier League, British Grand Prix – F1 Race Day, Grand Prix and The Open.

Beyond the media campaign, Optimum Nutrition and Sky Media will be activating with a unique customer engagement partnership that rewards Optimum Nutrition customers with exclusive Sky deals and encourages Sky customers to purchase Optimum Nutrition products at preferential prices.

Karin Seymour, Director of Client and Marketing at Sky Media said: “As we head into an incredibly exciting summer of sport, the timing couldn’t be better for Optimum Nutrition to make its TV debut in the UK. It’s great that we’re creating a deeper connection between sports fans and Optimum Nutrition by introducing the brand as Sky Sports’ official nutrition partner.”

Will Klug, Head of Brand at Optimum Nutrition UK said, “For us, Sky Sports is the perfect partner – one that will give us access to the best selection of sports programming, while providing an unbeatable combination of scale and relevance. Sky Sports viewers naturally align with our own customers and that’s what really excites us about this partnership.”

Harriet Fisher, Head of Partnerships at MG OMD added, “As Sky Sports Official Nutrition Partner, the brands will work together to motivate, excite, and inspire key audiences. An incredibly exciting partnership to scale Optimum Nutrition UK’s activation within the AV space, which will enable us to drive visibility, impact and awareness by placing the brand alongside key sporting moments and stories.”

Audi and Sky Sports launch new golf innovation following success of the

‘Audi Performance Zone’

Audi renews as Official Innovation Partner of Sky Sports for the third year

Audi and Sky Media have created an exciting new golfing innovation as part of their extended Sky Sports media partnership. The innovative ‘Swing Design Sequence’ provides insight into golf techniques of the professionals to help viewers improve their own performance connecting them more to the game they love.

The innovation features as part of Audi’s renewal as the Official Innovation Partner for Sky Sports – a deal brokered between Sky Media and Omnicom Media Group’s PHD. The partnership is continuing into its third year.

The new ‘Swing Design Sequence’ is an innovation co-created with Audi and Sky Sports that will be introduced into the 2024 ‘Audi Performance Zone’. Sky Sports has collaborated with Skeletal tracking software company, Sportsbox AI to provide cutting-edge technology that will unlock the secrets of the top professionals. During PGA Tour coverage, slow-motion video will be converted into avatars, enriched with data and analysed by expert coaches to explain how synchronisation of the constituent parts of a golf swing can maximise performance. Golf fans will gain a unique understanding into how the best players in the World create speed, balance, power and accuracy and then apply these insights to improving their own golf game.

The ‘Audi Performance Zone’ goes live today within Sky Sports coverage of the RBC Heritage, which will be filmed in a brand-new Sky Sports Golf studio. Beyond RBC Heritage, viewers will continue to see Audi’s innovation partnership across the summer in coverage of Golf tournaments including the Zurich Classic, John Deere Classic, 3M Open and Wyndham.

Tony Moore, Head of Marketing, Audi UK said: “Vorsprung durch Technik is Audi’s DNA, with innovation at the heart. Our partnership with Sky Sports as its Official Innovation Partner continues to provide a unique and impactful platform that demonstrates our leadership in this area. We are incredibly pleased with the performance of the partnership, and the stories it is bringing to life.”

Karin Seymour, Director of Planning at Sky Media said: “Working with Audi has become a true partnership and great to see it continue into its third year. The collaborative output not only integrates Audi seamlessly in our world-class content, but enriches the viewer experience as well.”

Tom Rovery, Partnerships Business Director at PHD commented: “We at PHD are delighted to extend this campaign into a third year for Audi. The effectiveness continues to be clear in improving and maintaining brand metric scores and we see no reason why that can’t continue.”

The partnership renewal and golf tech development comes off the back of two years of innovative success. In 2022, Audi’s “Vorsprung durch Technik” fuelled Sky Sports’ most innovative Cricket format, The Hundred, with the Power Meter. Read more here. In 2023, alongside Co-Sponsorship of the PGA Tour coverage, the ‘Audi Performance Zone’ was launched and covered the year’s tournaments in the Sky Sports’ Golf Studio, with editorial integrations of two bespoke Audi innovations:

• ‘Force Plates’, inspired by Audi’s quattro technology – blending power and balance – measured the force and balance that a golfer uses to create their unique swing. Through the analysis of weight transfer and ground force, the analytics demonstrated club head speed, ball strike and power of the swing.
• ‘Zen Eye’, which mimicked the functionality of Audi’s Adaptive Headlight technology, brought the art of putting to life by showing audiences the perfect pace and line for any type of putt with a display on the green.

All Star Cast to Front People’s Postcode Lottery’s April Draw Campaign in New Cross-Broadcaster Deal from the7stars

People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from 15^th – 31^st March.

The return of ‘Is Your Door in The Draw?’ a cross-broadcaster partnership with ITV, Channel 4, and Sky Sports, will see Davina McCall, Paddy McGuinness, Phil Spencer, Kirstie Allsopp and Jamie Redknapp join leading talent including First Dates’ Fred Sirieix and Sky Sports’ news presenters Hayley McQueen and Mike Wedderburn in all-star cast.

People’s Postcode Lottery’s in-house creative team, alongside the broadcasters, developed the campaign, from the art-direction to on-set support and direction of the TVCs. Three 30-second native ads will air on each respective channel, culminating in one combined hero 60-second spot featuring all talent. This hero spot will air on all three channels throughout the weekend before the deadline for signing up, with primetime slots forming a major part of the media schedule.

To support the TV creative, the all-star cast will also feature across audio, YouTube, Amazon Prime, as well as running on a national DOOH campaign, across premium and large format OOH sites, including Ocean Outdoors’ world-famous Piccadilly Lights.

Mark Harrison, Head of Creative at People’s Postcode Lottery, said: “This is another pivotal moment for People’s Postcode Lottery – not only are we creating more memorable and meaningful content, but it is becoming a really exciting collaborative effort between our in-house teams and partners. I’m really proud of what our in-house creative team has achieved on this campaign.”

Barty Mee, Head of Partnerships at the7stars, said: “It’s been fantastic to collaborate on another landmark cross-broadcaster campaign for People’s Postcode Lottery. Building on last year’s success, which drove record sales, this year will see the campaign grow even bigger by collaborating with more of the country’s top talent. We can’t wait to see the results.”

In a cross-broadcaster statement, ITV, Channel 4, and SKY added: “TV evokes more emotion and creates more impact than any other medium – especially when combining the fame and viewer recognition of Channel 4, ITV and Sky Sports. We are looking forward to super-charging another standout People’s Postcode Lottery campaign in the coming weeks.”

More than 70% of postcodes in Great Britain already play People’s Postcode Lottery. Since its launch in 2005, more than £1.2bn has been raised for charities and good causes. In April’s draws, a record £24.7 million will be shared by winning postcodes in the biggest ever prize fund.

Lexus Aces Sky Sports Sponsorship as ‘Presenting Partner’ of the New Tennis Channel

Lexus has struck a new partnership with Sky Sports as the “Presenting Partner” of its brand-new channel Sky Sports Tennis. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the WTA Tour throughout 2024.

This seven-figure deal includes broadcast sponsorship of over 4,000 matches from more than 80 tournaments across the ATP Tour and WTA Tour, and non-live tennis programming on the new dedicated channel. Lexus will also align with Tennis content on Sky Sports digital and social platforms, reinforcing association with Sky Sports subscribers while also extending reach to non-Sky Sports subscribers. The partnership allows Lexus to reach and engage with millions of Tennis fans every month across multiple platforms, with the aim of growing their association with the sport.

Across broadcast, the sponsorship will comprise 15-second accreditation to open and close each programme, while additional 5-second accreditations will top and tail each centre break. Meanwhile, the sponsorship will also extend across Sky’s owned and operated digital platforms with impactful video and display assets, and Sky AdVance to retarget Tennis viewers across the web. On Sky Sports social platforms, Lexus branding will be attached to Tennis video content, including highlights and key Tennis moments, throughout the year.

To amplify the partnership, Lexus will use the Sky Sports Tennis logo and “Presenting Partner” designation across its owned and bought media. In addition, Lexus and Sky Sports have exciting plans to activate the partnership, bringing exclusive and bespoke content to Tennis fans, with the potential to use Sky Sports talent, brand ambassadors and key names from the world of Tennis.

This partnership follows Lexus’ recent multi-year agreement with the ATP Tour, as Platinum Partner and Official Automotive Partner. The automotive brand has furthered its presence in the sport by welcoming UK Tennis players Cameron Norrie and Katie Boulter as ambassadors. The brand also has a wider commitment to Tennis in the UK as Official Performance Partner and Official Automotive Partner of the Lawn Tennis Association.

Sky Sports, the new home of Tennis in the UK and Ireland, has recently agreed five-year partnerships with the ATP and WTA to show year-round Tennis, with over 80 tournaments and 4,000 matches available to customers. The new channel will also broadcast exclusive live coverage of the US Open in August. Coverage will be expertly analysed by former top British players Tim Henman and Laura Robson, presented by Gigi Salmon, with commentary from the well-known voice of Jonathan Overend.

Chris Hayes, Director of Lexus in the UK, commented: “We’re excited to be supporting a new Sky channel that will bring Tennis to a wider audience than ever before. This year promises to be particularly exciting, with more tournaments, and new opportunities for fans to engage with the sport. We’re looking forward to showcasing the passion, skill and pursuit of perfection of the world’s leading players, which mirrors the dedication, skill and craftsmanship that goes into every Lexus car.”

Dan Morrissey, Head of Sponsorship Activation at Sky Media said: “Sky Sports Tennis is the perfect match for Lexus to increase its visibility amongst highly engaged, premium audience. We look forward to working with Lexus and mSix&Partners, to launch and activate the partnership across the brand-new Tennis channel, and its digital and social platforms.”

Sky launches campaign for the Department for Education to open a new window of opportunity for industry professionals

The creative is calling on professionals to transfer their skills and kick off the next stage of their career by teaching in further education

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching.

Created in partnership with Sky Media, the advertising sales arm of Sky, the campaign creative is inspired by the football Transfer Window, which sees footballers transferring from club to club. Similarly, the Teach in FE campaign features stories of those who have made the move from industry into FE teaching, cleverly incorporating the theme of ‘transfer your skills’, delivered in the iconic breaking news format synonymous with Sky Sports News.

This multi-platform partnership spans various Sky platforms including TV both in home and in pubs via Sky Sports, Sky AdVance, digital video, and social activations across Facebook and Instagram. The campaign warms-up from 26th of January, with pre-roll content featured on Sky Sports’ Website & App building up to the Transfer Deadline Day. The TV ad will then take centre stage on Sky Sports from the 1st of February.

The campaign features Engineering Lecturer, Rosa Wells; Construction Skills and Bricklaying Lecturer, Dean Carpenter; and Civil Engineering Lecturer, Hassan Ahmed, who have all used their first-hand experience and passion to inspire pupils.

Rosa Wells, Engineering Lecturer, University College Birmingham said “I’m proud to be supporting this campaign and raising awareness for the opportunities the further education sector offers to industry professionals. The work further education teachers and colleges do helps build communities, support businesses, and inspire the next pipeline of talent.”

Sky Sports Presenter Mike Wedderburn who is supporting the campaign said “Industry professionals have a real opportunity to inspire the next generation by teaching in Further Education. The role can be really flexible with opportunities to teach full-time, part-time and on an ad hoc basis alongside your current job. There’s a wide range of courses from healthcare to construction, whatever your industry, there’s likely a job in FE to match.”

Sarah Jones, Director of Planning at Sky Media said “It’s great to work with the Department for Education to tap into the buzz around Transfer Deadline Day in a really creative way. The ‘Transfer Your Skills’ campaign is the perfect contextual opportunity to encourage people from different careers to consider teaching in a relatable and engaging way.”

Audi and Sky Sports drive golfing innovation following success of
cricket ‘Power Meter’

Audi renews as Official Innovation Partner of Sky Sports

Audi and Sky Media have created two new golfing innovations, providing insight into golf techniques of the professionals to help viewers improve their own performance.

Part of Audi’s renewal as the Official Innovation Partner for Sky Sports – a deal brokered between Sky Media and Omnicom Media Group’s PHD – the continued partnership swings back into action from the 23rd of February and runs until October 2023.

The two new innovations, ‘Force Plates’ and ‘Zen Eye’, will be showcased as part of PGA Tour coverage in the ‘Audi Performance Zone’ part of the Sky Sports Golf studio, with the aim of showing casual viewers how to improve their own game:

• ‘Force Plates’ will measure the force that a golfer uses to create their unique swing. Through the analysis of weight transfer and ground force, the analytics will demonstrate club head speed, ball strike and power of the swing.
• ‘Zen Eye’ will bring the art of putting to life by showing audiences the perfect pace and line for any type of putt with a display on the green.

The campaign will air on Linear TV, Sky Sports’ On Demand and Sky Go as well as YouTube and Sky’s social channels. Audi is also co-sponsoring the PGA Tour coverage, which will see the creation of unique idents produced by Sky Media Commercial Productions.

The innovations will be integrated into the programming as two- to three-minute editorial pieces and will form part of a 20” TV commercial to promote the partnership. Starting in April, the innovations will also be available on SkySports.com and through Sky’s On Demand collection, accessed via voice search, where viewers can review the tips and tricks, at their leisure, to perfect their swing.

Later in 2023, there will be two additional co-branded social content pieces produced, further bringing the innovations to life for sports fans.

The 20” TVC and PGA Tour sponsorship idents feature voiceovers from Sky Sports’ commentator Iona Stephen. Additional Sky Sports talent will be used within the ‘Audi Performance Zone’ and across the tournament coverage.

Tony Moore, Head of Marketing, Audi UK said: “Audi has established a reputation for redefining premium mobility through progressive technology, and partnering with Sky Sports is a natural fit for the Audi brand as we look to our partners to emulate our values. We’re excited to be launching our second year as Sky Sports’ Official Innovation Partner and to see the response from golf fans to the new ‘Force Plates’ and ‘Zen Eye’ innovations featured in the ‘Audi Performance Zone’.”

Sarah Jones, Director of Planning at Sky Media said: “We’re immensely proud to have Audi as the Official Innovation Partner of Sky Sports for the second year. Audi’s use of progressive technology and innovation to redefine the future of premium mobility aligns perfectly with Sky Sports’ own approach to delivering an unparalleled viewing experience for sports fans.

After the success of last year’s Power Meter, this year our innovation will get golf enthusiasts closer to the green. We’re delighted to be working together to develop new, ground-breaking technology to enrich fans’ viewing experience of the sports they love.”

Tom Rovery, Partnerships Account Director at PHD commented: “As the first-ever Official Innovation Partner of Sky Sports, the innovations developed through this collaboration are designed to enhance the enjoyment of live sports coverage, providing a relevant, immersive and attention-grabbing way to engage with fans by bringing Audi’s innovation stories to life in a sports context. The renewal of the partnership marks an important milestone for Audi and Sky Sports in further establishing their commitment to driving progress through technology.”

The partnership renewal and golf tech development comes off the back of a successful campaign in 2022 when Audi’s “Vorsprung durch Technik” fuelled Sky Sports’ most innovative Cricket format, The Hundred, with the Power Meter. The involvement of an Electric Audi, alongside top talent from football and cricket, connected Audi with Sky Sports’ huge audience and increased perceptions of Audi as an innovative brand.

It’s Official – KFC Delivers for Sky Sports Fans

KFC Delivery becomes the Official Delivery Partner for Sky Sports. Set to feature in live coverage of some of the biggest sporting events of the year including top-flight Women’s and Men’s football, The Ashes, F1 and digital touchpoints, the partnership was brokered by Mindshare.

Kentucky Fried Chicken (KFC) and Sky Media today announce a partnership that sees KFC Delivery become the Official Delivery Partner for Sky Sports. The multi-platform partnership deal, brokered by Mindshare, builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup and will develop the brand’s existing creative (developed by Mother London) to feature voiceovers from some of Sky Sports’ most valued commentators.

Debuting on the 13th of February, the partnership will run for 18 weeks across iconic sporting events including the Premier League, English Football League One, Women’s Super League, Scottish Professional Football League, The Ashes, and Formula One. It will showcase how KFC Delivery is the perfect match for live sport fans, allowing them to enjoy their chicken delivered straight to the door, without missing any of the sporting action.

The idents showcase fans struggling to get their KFC takeaway home in time for the start of a sporting event, and will have voiceovers from Sky Sports commentators Bill Leslie, Ebony Rainford-Brent, David Croft, and Pien Meulensteen, announcing KFC Delivery as the Official Delivery partner. The campaign will deliver wide reach and high impact across Sky Sports’ wide range of platforms including Linear TV, SkyGo, and SkySports.com as well as the channel’s app and highly-engaged Social channels (YouTube, Facebook and Instagram).

Aislinn Campbell, Senior Brand Manager at KFC UK&I said: “We’re very excited to be building on the success of last year’s ITV sponsorship by teaming up with Sky Sports. With an impressive line-up of sporting events, Sky Sports is the perfect way for us to bring KFC Delivery home to fans of all sports. We’ve revamped our ads with the voices of some Sky Sports legends to put KFC Delivery at the heart of the action, which we hope people will recognise and love.”

Sarah Jones, Director of Planning at Sky Media said: “We’re thrilled to have KFC Delivery as the Official Delivery Partner for Sky Sports and help grow the exposure of their new service to loyal sports fans. There’s nothing quite like our audiences’ passion for live sport and we’re really excited to see KFC Delivery fuel that fandom in a way that’s contextually relevant.

Sam Grindey, Business Director at Mindshare said: “We’re pleased to have played a role in bringing the partnership between KFC Delivery and Sky Sports to fruition. This contextual partnership is a significant step for KFC’s Delivery service and aligns with its long-term plan to make delivery relevant to as many home occasions as possible. Similarly, considering the variety of sports that Sky Sports offers, this collaboration presents a huge opportunity.”