Zurich Insurance launches new brand purpose with year-long sponsorship of Sky Nature and National Geographic

The partnership will communicate the insurer’s brand purpose to create a brighter future together.

Sky Media have announced that insurance group, Zurich, will become channel sponsor of the newly launched Sky Nature and National Geographic Primetime. The sponsorship brings to life Zurich’s new global brand purpose and commitment to an optimistic, sustainable future, ‘creating a brighter future together’.

The 15 second and five-second-long creative will broadcast across both channels for 12 months on linear, VoD and Sky Go, and will be amplified through Zurich’s digital channels. The creative draws on powerful and heart-warming examples of animals in the natural world to help tell Zurich’s story of expertise and inherent sense of optimism. One advert sees a bear patiently waiting in a river to catch its salmon dinner, which eventually turns up right under its nose.

Tracy Waxman, Head of Marketing Communication at Zurich, said, “The content on Sky Nature and National Geographic perfectly aligns with our new brand purpose and ambitions around sustainability, so we’re thrilled to be the channel sponsor for this coming year. Reaching a likeminded audience through this sponsorship will help us to amplify our brand purpose and lead the industry in creating a brighter future for our customers, our people, our communities and our planet.”

The UK is the first country to launch Zurich’s global brand identity, with the TV partnership playing a pivotal role in the rebrand timing. Zurich’s commitment to sustainability and brighter future will be established from the beginning by reaching an authentic audience, who equally share a passion to preserve and explore the beauty and wonder of the natural world.

Sarah Jones, Director of Planning at Sky Media, added, “This sponsorship is the perfect fit for Sky Nature and National Geographic, and we’re pleased to be helping Zurich deliver this positive and important message to our audiences.”

Rob Bellass, Managing Partner, Client Services at UM, said, “Working with Zurich and Sky Media on this exciting and bespoke sponsorship has been an absolute pleasure, we can’t wait to see it go live.”

The campaign, which was identified and negotiated by UM, launched on 1st November 2020 and will run until 31st October 2021.